Fresco
CLASSIFY YOUR CUSTOMERS & PROSPECTS BY THEIR FINANCIAL
BEHAVIOURS & ATTITUDES
Fresco is CACI’s powerful individual level, financial services segmentation, built by combining IPSOS’s Financial Research Survey and CACI’s own wealth of data on the UK population.
It divides the UK into 12 segments and 51 sub-segments based on an individual’s life stage, affluence, product holdings, channel usage and attitude to money. Fresco provides a universal vocabulary with which to describe your customers, prospects and the market.
Fresco’s ability to divide UK consumers into discrete and clearly defined groups has made it the gold standard classification within the financial services sector. It can be used across a range of applications both strategic and tactical including:
- Customer insight
- Branch network planning and management
- Bespoke customer segmentations
- Customer cross sell and targeting
- Proposition development
- Comms personalisation
- Building bespoke models
- Digital acquisition
- Offline prospect targeting
- Market sizing
Read some of our customer experiences of using Fresco from Lloyds Bank, Nationwide and Principality Building Society.
Our Clients
The Benefits
- Updated annually with the latest research data data in response to the rapidly changing financial landscape
- Coded at individual level
- Provides a common vocabulary across organisations to apply to customers
- Wealth of supporting material
- Clear and concise segment names and descriptions
- Available for multi-channel campaigning
Applications
- Gain in depth understanding of your customers
- Develop on boarding processes for potential premium customers
- Target the best, and most valuable prospects
- Assess your market potential
- Proposition development
- Bespoke segmentation and model builds
Further Information
For further information on Fresco and how it can help you understand and target customers and service users please visit the Fresco microsite or call one of our data specialists on 0207 605 6081.
