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Customer Personalisation Platform

A powerful platform capable of high-volume delivery of sophisticated, personalised campaigns

Putting effective marketing personalisation capability in place is no easy task, but some routes are more accessible and deliver value more rapidly than others.

CACI’s Customer Personalisation Platform has been designed to meet real-life marketing use cases and cut through the challenges posed by disparate personalisation tools and poor data infrastructure.

This real-time, synchronised MarTech stack empowers marketers to model and deliver incisive and high-impact personalised campaigns. Our experts help clients customise and deploy it to start delivering ROI quickly.

We’ve partnered with Braze, Tealium and Snowflake to combine world-class technologies that create a powerful, user-friendly platform capable of high-volume delivery of sophisticated, personalised campaigns.

BRINGING TOGETHER MARKET LEADING COMPANIES ALONGSIDE CACI’S EXPERTISE IN DATA, CUSTOMER IDENTITY MANAGEMENT, CAMPAIGNING, MARTECH AND CUSTOMER SEGMENTATION.

BRAZE TEALIUM SNOWFLAKE

Leading platform for real-time customer interaction and messaging across digital channels.

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Market leading Customer Data Platform to connect digital touchpoints with a common data layer.

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High speed, cloud based data platform to handle customer and business data.

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Benefits

  • A true 360-degree view of your customers
  • Real-time data with democratised access across the business
  • Optimised processes enabling faster execution of marketing plans
  • Holistic reporting across systems for an individual customer

Applications

  • Geo-location targeting with personalised offer
  • Combining multiple data sources to create targeted advertising
  • Utilising full range of available data with bespoke models to do personalised cross sell
  • Combining branch data with mobile location data to drive improved financial wellbeing
  • Personalisation of digital receipts in real-time
UK Headquarters
Kensington

Kensington Village
Avonmore Road
London
W14 8TS View Kensington office map

 

Customer Personalisation Platform

A powerful platform capable of high-volume delivery of sophisticated, personalised campaigns