Circle Opinion

Insights from the London Enterprise Architecture and Business Process Management Conference 2024

Jessica Robinson

Bridging the Gap: How MooD Enhances Enterprise and Business Architecture 

Attending the recent Enterprise Architecture and Business Process Management (EA & BPM) conference in London was a fascinating experience, full of insightful discussions and thought-provoking presentations. An overarching theme emerged from the official sessions, informal conversations at our MooD stand, and general networking: the critical importance of aligning enterprise and business architecture disciplines with broader business objectives and stakeholder engagement. 

A recurring concern highlighted at the conference was the perceived disconnect between enterprise architecture tools and their practical value to the broader business community. One speaker poignantly noted that while enterprise architecture tools are indispensable for architects, they often fail to resonate with other business stakeholders. 

This is where I wanted to jump up from my position in the audience and shout, “But we can, and that’s our edict!” Luckily, my inner filter kicked in, and I didn’t rudely interrupt the speaker. 

The challenge lies in the fact that models and architectures, no matter how sophisticated, need to be comprehensible and relevant to diverse groups of stakeholders to truly drive value. Often, this means not presenting a model at all. 

The Challenge of Stakeholder Engagement 

The conference underscored a significant issue: presenting complex models to a wide range of stakeholders often falls flat, failing to translate into actionable insights within their real-world contexts. It was also mentioned that architects should focus on presenting findings rather than making recommendations, implying that the business itself should derive the ‘to-be’ states. This perspective highlights a need for tools that not only capture and represent complex data but also facilitate understanding and collaboration across the entire organisation. 

MooD: A Unified Approach to Enterprise and Business Architecture 

This is where MooD’s capabilities truly shine. At MooD, we understand the necessity of bridging the gap between intricate architectural frameworks and practical business applications. Our platform offers an unconstrained, no-code, drag-and-drop visualisation interface, making content accessible to both technical architects and business stakeholders and making that content live, enabling input and feedback. 

  • Unified Tool and Repository: MooD provides a single tool and repository for all architectural and business models, live data, and business visualisations, establishing a single source of truth and ensuring everyone is on the same page. 
  • Flexible Meta-Modelling: Our flexible meta-modelling capability allows for the creation of meaningful taxonomies and data structures that reflect the unique needs and contexts of your organisation. This adaptability ensures that the models are not just technically accurate but also contextually relevant to the business and agile to change. 
  • True Collaboration: By enabling true collaboration throughout the lifecycle of a transformation programme and beyond, MooD ensures that all stakeholders are involved and engaged throughout. Our platform facilitates seamless communication and collaboration, breaking down silos and fostering a culture of continuous improvement and alignment. 


The EA & BPM Conference in London highlighted a critical challenge in the fields of enterprise and business architecture: the need to bring the business along for the journey. Tools and models must not only be robust but also accessible and meaningful to a diverse audience. 

MooD addresses these challenges head-on, providing a platform that unifies enterprise and business architecture with its environment, enabling true collaboration and understanding. By leveraging MooD’s powerful visualisation and flexible meta-modelling capabilities, organisations can ensure that their architectural efforts translate into real-world value, driving meaningful transformation and business success. 

As we continue to innovate and enhance our platform, we remain committed to bridging the gap between architecture and business, helping organisations to navigate their transformation journeys with confidence and clarity. 

Thank you for taking the time to read about our experiences and insights from the EA & BPM Conference. We look forward to continuing the conversation and exploring how MooD can support your organisation in achieving its strategic goals. 

Upcoming Event: Northumbrian Water’s Innovation Festival 2024 

We are excited to announce that we will be exhibiting at Northumbrian Water’s Innovation Festival, taking place from 8th to 11th July 2024 at Newcastle Racecourse. The festival gathers innovators from all over the globe and is set to bring valuable opportunities for hundreds of young people from across the North East.

The festival will feature design sprints, hacks, workshops and activities focused on solving environmental and societal challenges under the theme ‘Speed and Scale’. Join us to explore how MooD can contribute to these innovative solutions and help drive meaningful transformation. For more details, visit 

Contact us now
Jessica Robinson