How to transform your website into a growth engine with Drupal

Your website holds something quietly powerful within the realm of fleeting attention spans and constant digital noise: insight. Not just numbers in a dashboard, but real signals about what your audience cares about, how they behave and what they need next. 

For many teams, however, that insight feels just out of reach. You know the data exists, but the tools are clunky, the dashboards are overwhelming and the time to act on it is always in short supply. The result? A platform that feels like it’s underperforming, even when your team is working overtime. 

At CACI, we help teams turn that quiet potential into confident action. We bring clarity to complexity, unlocking the value already sitting in Drupal platforms so that websites become a source of momentum, not maintenance.  

The following are four trends that we’re seeing increasingly more from our clients and how we approach each one as a leading UK Drupal agency. 

1. Building a modern, AI-ready communications platform

For many organisations, the day-to-day reality of communications can feel more frustrating than inspiring. Content workflows are slow, developer dependencies are high and CRM integrations are patchy at best. These aren’t just technical issues, they’re blockers to growth. 

We tackle this head-on by streamlining Drupal workflows. Through optimised content types, reusable components and design systems, we empower marketing and content teams to self-serve. Our SiteGuardian module helps monitor patches and security, and we look forward to Drupal 11’s roadmap that will include automatic core updates, freeing up your developers’ time to focus on innovation, not firefighting. 

Take our work with Sanctuary, for example, where we connected Drupal Webforms to Salesforce Marketing and Service Cloud. The result? Seamless data flow, reduced manual effort and a platform that supports strategic growth. 

2. Empowering content teams 

If your website feels like it’s standing still, it probably is. When it comes to today’s digital landscape, that’s not just a missed opportunity, it’s a risk. 

Even for organisations that have already moved on from Drupal 7, the pace of change hasn’t slowed. The expectations of modern users – faster performance, seamless personalisation and inclusive design – are only growing. Platforms that were cutting-edge a few years ago can now feel sluggish, disconnected or difficult to scale. 

The latest version of Drupal 11 offers more than just technical upgrades. They represent a shift in mindset from maintenance to momentum. With smart defaults, accessibility built in and a no-code interface, the new Drupal CMS is designed to empower content teams and reduce reliance on developers. For many teams, this isn’t about catching up. It’s about staying ahead and building a platform that’s not only modern and AI-ready, but flexible enough to evolve with your organisation’s needs. 

When digital experience is often the first impression made, standing still isn’t safe, it’s falling behind. This is where leveraging the latest and greatest innovation coming from Drupal will make all the difference. 

3. Driving real growth 

Your website shouldn’t just be something you maintain, but something that moves you forward. It should help your team work more efficiently, connect more meaningfully and adapt more confidently to what your audience needs next. 

Whether you’re trying to reach new users, simplify how content is created or tailor experiences to different audiences, your platform should be working with you, not against you. Drupal CMS and Drupal AI are designed to do just that. They help you cut through complexity, reduce repetitive tasks and focus on what really matters: creating experiences that feel personal, purposeful and easy to manage. 

We’re preparing for the evolution of Layout Builder into Experience Builder, which will bring in-browser theming and greater intuitiveness. This means faster campaign launches, more creative freedom and an end to the “everything looks the same” problem. 

Along with AI-powered editorial tools, we’re helping teams automate tagging, metadata and translation workflows, scaling content creation without scaling headcount. Default Drupal marketing tools often fall short in today’s fast-paced, multi-channel world. That’s why we partner with Acquia to bring in a full ecosystem of personalisation and MarTech modules, along with custom analytics that enable agile, lead-gen focused marketing. 

The impact? Campaigns that launch faster, reach the right audiences and deliver measurable ROI. 

4. Delivering personal, meaningful experiences 

In the age of AI overviews and accessibility-first design, traditional SEO isn’t enough. Your content needs to be structured, searchable and inclusive by design. 

At CACI, we optimise Drupal sites for AI-generated summaries, implement structured data and ensure WCAG-compliant accessibility from the ground up. But we don’t stop there. 

When it comes to your on-site search engine, we’re building deep expertise in integrating Typesense with Drupal core, enabling natural language queries and dramatically improving on-site search and filtering. This means users can find what they need faster, with search that understands intent not just keywords. 

Discoverability and accessibility aren’t just technical checkboxes, however: they’re design principles. That’s why we advocate for robust, tokenised design systems that act as a single source of truth across teams and platforms. These systems bring consistency to UI components, streamline development and ensure accessibility is embedded, not retrofitted. 

As CACI puts it, design systems are how you “deliver on critical requirements like accessibility, all while keeping your brand and your teams’ sanity intact”. They connect the work of designers, developers and content teams, enabling you to scale experiences without sacrificing quality or compliance. The result? Better search visibility, more inclusive user journeys and a platform that’s not only easier to manage, but easier to trust. 

Let’s talk about Drupal 

You don’t need another tool, you need a partner who understands what you’re trying to build and why. At CACI, we work alongside you to unlock the full potential of your Drupal platform. Whether you’re reimagining your site, migrating from Drupal 7, exploring headless solutions or simply trying to make things work better for your team, we’re here to help you move forward with clarity, creativity and confidence. 

Reach out for a quick chat. Through a quick audit, we can take a closer look at your content structure, SEO performance and integration setup, so you can see where you are now and where you could go next. 

Let’s talk about what’s possible.