How CACI’s data helped SFRS identify safety risks in their community
Analysing patterns of risk and vulnerability with Acorn and Household Acorn consumer segmentation tools
Communities, infrastructure, and demographics are continually evolving. SFRS needed accurate and reliable data evidence to support continual improvement within the service.
Strategic Analyst Damien Griffith explains:
We wanted to improve our GIS resources to help us understand and improve our understanding of current and emerging community risk. Challenges like an aging population, increased wildfire risks and environmental concerns are well-known at a high level.
CACI provided SFRS with its Acorn and Household Acorn consumer segmentation tool, supported by advice on how best to use it for delivering targeted insights and outcomes.
Damien says, “We use a GIS approach, combining geographic information from the Ordnance Survey’s AddressBase (Gazetteer) with social and demographic data drawn from the Acorn datasets. Using the unique property reference enables us to match Acorn housing types with our own data for five years of fire incidents. We look at these together to identify patterns of risk and vulnerability”.
SFRS asks incident response teams to complete a record at the scene, but it’s often not possible to obtain all the information for a comprehensive report at the time. With the Acorn datasets, SFRS can identify the house type and analyse 450,000 household incidents attended in the last five years, to support the modelling and help identify future FRS community risk and associated demand.