Data compliance

We believe that the marketing products and services that we provide to our clients benefit consumers like yourself. We hope you agree. But we always want you to have the final say.

You always have the right to object to having your personal data used for direct marketing. Every time one of our clients contacts you using legitimate interest, they must give you the opportunity to opt out of having your data used by them in the future.

You can also ask CACI at any time to cease processing your data for direct marketing purposes. We will then add you to the suppression file we keep of consumers who do not want their data used for direct marketing. Any future requests from our clients for data for direct marketing are always screened against this file. This ensures your details are not passed on to our clients in the future.

If you do opt out, we will continue to process your personal data to maintain our suppression file.  We have to do this so we can make sure your details are never passed on to our clients in case your details come to us in the future from a new source of data.  We will only ever process the minimum amount of data about you that enables us to identify you for this purpose.

If you wish us to stop processing your data for direct marketing purposes and add you to our suppression file, please email [email protected] or call 020 7605 7077. We will process your request within 7 days, but it may take up to three months before it becomes effective with all our clients, as they often plan marketing campaigns several months in advance.

You also have the right of erasure, i.e. you can ask us to delete any data we hold about you on our database. In addition, you have the right to access the data which means you can request to see the data which CACI hold about you. If you would like to exercise either of these rights, then please contact us at [email protected] or call 020 7605 7077 and let us know.

Opting out of receiving direct marketing communications from CACI and our clients does not mean your data will not be processed for marketing purposes by other organisations. If you wish to minimise the amount of direct marketing communications you receive, there are a number of industry opt out files you can subscribe to.

Postal marketing

You can opt out of receiving direct mail by registering with the Mailing Preference Service. The MPS is administered by the Direct Marketing Association.

Telephone marketing

You can opt out of receiving telephone marketing calls by registering with the Telephone Preference Services.

Email marketing

There is no industry wide scheme for opting out of emails. If you receive emails from organisations you do not wish to hear from, you will need to unsubscribe via a link in the email.

If you want to find out more about your personal data rights, you should contact the Information Commissioners Office (ICO).  The ICO is the UK’s regulatory organisation responsible for ensuring compliance with data protection legislation. The ICO’s web site has a section for the public that explains your data privacy rights in plain English. You can access it here.