Strategic Market Entry and Sales Forecasting
Hunkemöller, the providers of body fashion to make you feel comfortable and confident, originating from the Netherlands worked with CACI to make strategic decisions.
The Challenge
As Hunkemöller continues to expand across Europe, the new business, finance and property teams wanted to understand the overall market potential, identify white spots and improve sales forecasting for new stores. The first markets were Germany, Sweden, Austria and Spain.
With over 700 stores across Europe, Hunkemöller wanted to evolve the new site selection process and create efficiencies through standardisation.
The Solution
CACI conducted a market capacity assessment for Austria, Germany, Sweden and Spain to help prioritise their expansion across selected countries in Europe.
CACI developed a sales forecasting model and reporting tool to support the rapid growth and expansion decisions. This has assisted in the evolution of an efficient and accurate IP process across the estate.
The Results
This analysis allowed Hunkemöller to gain an in depth understanding of the current landscape and to make informed decisions.
They have been able to integrate this data into their IP process reducing time between conception and delivery of a new offer.
Further information
If you want to hear more about how CACI's Retail expertise can help you with your location strategy, get in contact now +44 (0)20 7602 6000
"CACI helps us to create a better understanding of the markets we operate in, which enables us to identify new opportunities."
Strategic Market Entry and Sales Forecasting