CACI worked with British Land to develop a solution that provided a bespoke research programme that dealt directly with the issues that British Land were facing. This included building a bespoke question set to be asked in exit surveys in each centre that focussed specifically on the core issues facing the portfolio, whilst also tailoring the questions for each centre to reflect local issues and challenges.

 

The research program has covered over 75 surveys across over 40 centres in the last year and has delivered insight across the spectrum of the British Land property management team, key stakeholders include asset management, centre management, leasing agents, marketing, facilities management, the development team and the British Land board.

 

Alongside the exit survey CACI and British Land also worked in partnership to develop a wider strategic context for the research, understanding where the British Land portfolio sat in relation to the rest of the UK and identifying brands and leasing strategies that best positioned the portfolio to meet customer needs.