Location Planning :
+44 (0)20 7602 6000

Targeting services effectively with InSite


The British Heart Foundation (BHF) was founded to fund extra research into the causes, diagnosis, treatment, and prevention of heart and circulatory diseases. The BHF is a major funder and authority in cardiovascular research, education, and care, and relies predominantly on voluntary donations and the sale of donated goods through stores to meet its aims. It works to combat premature death and disability from cardiovascular disease by increasing awareness through targeted public campaigns and health services, such as public access to defibrillators.


  • The British Heart Foundation have an ongoing requirement to analyse, map and report on their own data to monitor local fundraising, retail activity and health services. 
  • The requirement to perform complex segmentation and spatial analysis on BHF’s own data called for a solution that could ‘blend’ spatial, fundraising, community, health needs and CACI’s current year demographic data to deliver actionable insight.
  • It is essential for BHF to understand where vulnerable groups live in in order to target resources effectively. A non-targeted approach to fundraising and raising public awareness of heart and circulatory diseases would be the least cost-effective method of engagement, resulting in poor uptake of services and a waste of valuable, stretched resources.


  • The advanced spatial functionality of InSite enables BHF to calculate the optimum distance that donors are likely to travel to donate goods in store, mapping the local population by Acorn segment identifies neighbourhoods where the best quality donations are likely to be sourced from through bag collections
  • Modelling convenience, drivetime and retail shopping catchment areas based on store to shopper relationships which estimate portfolio catchment coverage.
  • Calculating the potential market size of the store portfolio and in turn prioritise investment for store refurbishment, opening and closure programs.
  • Analyse their own data using Acorn segments to gain greater insight into behaviours and attitudes
  • Creating and sharing multi-layer, interactive HTML maps featuring touch-point locations and vulnerable communities across BHF for quick dissemination of analysis
  • Reporting on and mapping the lifestyle / wellbeing characteristics of local communities using Acorn and Wellbeing Acorn to drive BHF awareness


  1. InSite, Acorn and Wellbeing Acorn provides BHF with detailed knowledge of local community activity, spearheaded through their public access defibrillator network
  2. InSite has helped BHF to identify health disadvantaged and vulnerable communities so that they can approach local stakeholders with relevant, data driven initiatives
  3. Improved fundraising engagement though segmentation
  4. Improved bag donor collections by optimising pickup routes
  5. Retail Footprint and InSite provides BHF with the ability to benchmark stores performance and identify under or over performing locations

Further information

If you want to hear more about how CACI's InSite expertise can help you with your location strategy, get in contact now +44 (0)20 7602 6000

'InSite has quickly become a vital tool for the BHF, helping us to get a better understanding of where our local activities are located as well as identifying where opportunities and health needs are in the UK. The mapping capabilities are excellent and stakeholder needs is fantastic for us'.

British Heart Foundation
UK Headquarters

Kensington Village
Avonmore Road
W14 8TS View Kensington office map


Analysing data to map local activity