Bookatable by Michelin
Enabling teams to operationalise Adobe Campaign
In order to move into a real-time, multi-channel CRM landscape and to be in line with its parent company (Michelin Travel Partner), Bookatable needed to migrate to the Adobe Campaign platform. And given the importance of this channel to the bookings revenue, this migration needed to be seamless and deliver a flawless solution.
"CACI understands our business needs and together we evolved processes, reporting and increased overall efficiency. CACI’s knowledge of Adobe Campaign is second to none and the team is a pleasure to work with."
Sharon Harris - Bookatable by Michelin
Director of Acquisition & Retention
The Challenge
- Ensure a platform implementation that meets technical & business requirements
- Review and streamline end-to-end campaign process supporting B2C and B2B campaigning requirements
- Maximise Adobe Campaign to deliver a multi-channel CRM strategy
- Migration to Adobe Campaign needed to be seamless
The Solution
- Implement a robust Adobe Campaign data model that supports targeting requirements
- Design an effective campaign process to meet current and future automation ambitions
- Provide expert training to ensure both teams are self serve
- Upskilling the CRM executives and optimising BAU processes for efficiency gains
The Results
- Increase in speed of campaign build from 2.5h to 45min
- Streamlined end-to-end campaign process across B2B and B2C teams
- Implementing a testing framework for proof of concept campaigns, executing a number of A/B decision campaigns, and have found quick wins through tactical tweaks of data and content
Further information
If you want to hear more about we help brands save time on email campaign builds, get in contact +44 (0)20 7605 6081
Enabling teams to operationalise Adobe Campaign