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Making the Most of your Marketing Technology

Friday 3 April 2020 AIData-Led MarketingMarketing Technology

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David Sealey's picture
By David Sealey

In the second instalment of our Next Digital Decade series, CACI’s Director of Managed Services, Jon Ede, discusses the highlights and lowlights of MarTech from the past decade and gives his advice on how your business can drive value from marketing technology in the next ten years. Listen to the full interview below.

Jon explores the marketing technology trends that were transformative for businesses in the last decade, such as the increased accessibility of data storage and why he believes that this is not necessarily an advantage for businesses:

People are almost hoarding data and large amounts of data is not synonymous with good value data

He discusses how he believes that the full potential of omnichannel marketing will be reached in this decade if headless architecture is employed correctly.

He also shares his top tips for gaining value from your MarTech stack:

Avoid the ‘dip of doom’ by using microservices to gain value throughout each stage of an implementation process

Finally, he advises CMOs to strategise before implementing marketing clouds, so that over the coming years they can be used to their full capability:

MarTech is often seen as a panacea...but buying software is almost universally never going to solve a business’s issues if they are not use-case led

Next time, David will be continuing the Next Digital Decade series by interviewing Gareth Ballard, Vice President, Braze.

In the second instalment of our Next Digital Decade series, CACI’s Director of Managed Services, Jon Ede, discusses the highlights and lowlights of MarTech from the past decade and gives his advice on how your business can drive value from marketing technology in the next ten years

Making the Most of your Marketing Technology