CACI and Snowflake hosted a webinar on the benefits of marketers getting involved in Snowflake’s Data Cloud. Whilst real-time data infrastructure may sound like the focus of the techies, this webinar sets out the why and how of playing an active part in your data infrastructure.
I was fortunate as webinar host to be joined by Paul Coward of the RAC and Jon Ede who leads CACI’s Snowflake practice. As Strategy & Insight Director at the RAC, Paul has been heavily involved in their implementation of Snowflake to drive real-time marketing and insight capabilities. Jon has a wealth of experience in building customer and marketing data platforms, and was an early adopter of Snowflake’s technology.
Five Takeaways on Snowflake’s Data Cloud
- Failure to engage on data infrastructure may leave marketers with something that is not fit for use
- Data provides an edge for marketers who are seeking to continually optimise marketing activities
- Snowflake enables marketers and IT teams to quickly deliver high value insights
- Optimised marketing comes from a continual cycle of using data to hypothesise, test, measure, learn and improve
- The frictionless data infrastructure that Snowflake delivers connects all the data in your organisation straight to the customer
The above slide from the event shows how Data Agility feeds a continual cycle of marketing optimisation.
Enabling your Marketing Data Transformation
CACI is here to help marketers do amazing things with data. Whether that’s building a Single Customer View, creating clean data feeds for your marketing technology, or augmenting your customer data with demographics and lifestyle variables. There’s a host of technology, consulting and data science work that we can do to improve your marketing results.
If you’d like to see a recording of the event please get in touch!
We will soon be releasing the CMO’s Playbook for Snowflake, if you’d like to register for a copy of that in advance, please contact me with your details!
