Breaking down data silos in analytics

In today’s experience-driven world, customer journeys are anything but linear. They begin on mobile, pause on desktop, skip to in-store, loop through social media—and often, they leave behind a trail of fragmented data that brands struggle to unify. This in turn leads to frustration and a poor customer experience.

Data silos in marketing analytics often arise from disconnected systems, departmental boundaries, and legacy technologies that don’t communicate with each other. These silos prevent a unified view of the customer, making it difficult to deliver consistent, personalised experiences across channels.

At CACI, we see this disconnected data challenge as a pivotal opportunity. We support brands in breaking down data silos and rebuilding customer understanding with clarity, purpose, and precision.

CACI’s approach: connecting the disconnected

We enable brands to identify, intercept and connect fragmented users and journeys across their entire online and offline estates.

Here’s how:

• Unified customer view: Our data solutions stitch together disparate identifiers and touchpoints to create a single, accurate view of each customer. One profile, all channels.

• Journey analytics: We map real customer journeys—not just clicks or page views. Our insights reveal where users drop off, what triggers conversion, and where friction hides.

• Omni-channel attribution: Our Commercial Mix Modelling solution allows brands to understand what truly influences customer decisions, from ATL and OOH sighting through to more targeted, 1-2-1 channels. We help brands attribute value accurately and make smarter decisions about where to place marketing spend – with a channel, segment and customer lens.

• Real-time interception: Powered by advanced analytics, we empower brands to recognise a fragmented user in the moment and serve the right message, at the right time, in the right place.

Transforming data into decisions

Disconnected data isn’t just a technical problem—it’s a customer experience problem. When brands can’t “see” their customers clearly, the customer feels it. Poor targeting. Broken journeys. Irrelevant messaging.

At CACI, we see data as the fuel for transformative brand experiences. By helping brands unify, enrich, and activate their data, we unlock meaningful personalisation, higher ROI, and lasting loyalty.

Ready to connect the dots?

Whether you’re just starting to tackle data silos or reassessing your current approach, CACI can help you turn data into decisions. Let’s start the conversation.