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Understanding of consumer characteristics

CACI’s strength and quality is founded on an expert knowledge of retailers, consumer behaviour and catchments.  These underpin our analytical approach to location planning and strategy.

CACI work across all retail sectors.  We work with new businesses and many of the world’s biggest names to create more profitable retail portfolios.  The solutions are varied and always tailored to specific requirements.  At its core is a detailed understanding of consumer characteristics, their shopping demands and how store networks interact with other channels in the omni / multi-channel market.

The insight CACI’s consultants deliver for retailers include site feasibility studies, market capacity assessment and market entry, benchmarking and impact studies, sales forecasting models, property roadmaps, portfolio reviews, estate rationalisation and optimisation projects as well as customer segmentation and targeting studies.  CACI understand that our clients need robust, practical projects.  They must be relevant, easily understood and implementable.

Our solutions are backed by our leading retail market analysis tools, such as:

Catchment Models

  • Retail Footprint, the most widely used in-town and retail park catchment model in the UK
  • Retail Markets, uniquely enabling our international clients to consistently evaluate catchments across Europe
  • Bespoke gravity model catchments, which we’ve built for clients ranging from DIY stores to discounters

Data

With an unrivalled catalogue, including:

  • Acorn, the UK’s leading, and Cameo Global, the pioneering international geo-demographic consumer segmentation tools
  • Census, population and expenditure estimates and forecasts, income and lifestyle data

Software

  • Spatial Modeller, scenario management software, for what-if sales predictions
  • InSite, Geographical Information System (GIS), for in-house analytics

Every business is different. Whether you want to reach every international consumer or a select 10%, CACI can help you win globally.

What's New

News
infographic: shopper confidence
2% decline in confidence since the New Year

Webinar
Shopper Confidence
Is Shopper Confidence still climbing?

Case Study
Clarks
InSite used to analyse and manage Clarks' extensive estate.
News
Opportunities in a Data Driven World
The retail world is more data rich today than it has ever been before.
News
What now for retail
Where are the opportunities for growth leading up to 2019.
Case Study
Whistles
Results of this analysis has increased the size of the estate by 20%.
White Paper
European Gateways to Growth
Key questions that need to be addressed by retailers seeking growth in Europe.

Related Products

  • Acorn is a powerful consumer classification that segments...
  • Market-leading package of analysis and mapping software
  • Retail Dimensions is a new set of tools to deliver understanding of the retail landscape...

Interested in our services?

020 7605 6842