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Bringing Personas to Life with Data

Discover how to develop insightful and effective personas

Although you may know lots of information about how your customers behave, and what products they buy from you, have you ever wondered how many of your customers:
  • Own a smart watch or use contactless?
  • Live in family households?
  • Have savings and investments over £25,000?
Our latest infographic looks at how you can develop personas that bring your customers to life. 
 
From what data to use, to how to keep the persona concise; we walk you through all the important questions you should be asking to create an insightful persona.
 
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