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Latest from the blog

Very full email inbox
Tuesday 7 January 2020
For years, companies have adopted the usual 'batch and blast' method for 'effective' email communication, but you should be aware of the potential harm it could be doing to your overall email reputation
Fraser Rallison's picture
Wednesday 20 November 2019
We’ve identified a number of common trends that retailers can take advantage of to improve their online customer experience and inspire customer loyalty.
Grace Dunne's picture
BYGrace Dunne
How PayPal discovered its email mojo
Friday 7 June 2019
Legal jargon is boring. But for a payment provider like PayPal, it’s a fact of life. This is the story of how PayPal’s marketing team turned legally compliant emails into something people would actually read.
Matthew Slaymaker's picture
BYMatthew Slaymaker
Five tips for running an effective Facebook advertising campaign
Wednesday 22 May 2019
Facebook is the one of the biggest social media platforms with over 70 million businesses using the platform on a monthly basis. Tessa gives us her best 5 tips for running an effective campaign.
Tessa Martineau's picture
BYTessa Martineau
Thursday 25 April 2019
In today’s crowded inbox, personalisation can give your email a competitive edge. We’ve got four secrets that can take your campaigns to the next level.
Matthew Slaymaker's picture
BYMatthew Slaymaker
Six top tips to kickstart your paid search
Friday 25 January 2019
Paid search is a useful digital tactic to give yourself the best opportunity to be seen at the top of the Search Engine Results Page. However, you need to align your goals with your campaign to make sure that money isn't being wasted.
Katarina Djuric's picture
BYKatarina Djuric
5 key considerations for in-housing programmatic media buying
Friday 18 January 2019
In-housing digital channels is becoming more popular than ever and now brands are turning to programmatic media buying to gain a competitive edge. Here's 5 key considerations before you take the plunge.
Ruud Verdellen's picture
BYRuud Verdellen
Wednesday 19 December 2018
A solid digital strategy must include display advertising. Here's five tips to help increase the effectiveness of your display campaigns.
Leon Gerrits's picture
BYLeon Gerrits
Tuesday 11 December 2018
Digital Marketing expert, Patrick, shares his top 5 tips for a great SEO strategy.
Patrick Bray's picture
BYPatrick Bray
Friday 16 November 2018
Using affiliates as a part of your digital marketing can be a low-cost way of acquiring leads or sales. These 5 tips explain how to make the most of the affiliate channel.
Joanne White's picture
BYJoanne White