Latest from the blog
Friday 7 December 2018
Independent online travel agent Iglu needed to replace a marketing technology platform that was inflexible, slow and poorly supported. The answer? Adobe Campaign and Adobe Target.
BYSimon Gray
Monday 19 November 2018
There’s good reason for Adobe Campaign being recognised as the leading multi-channel campaign management tool by analysts. Building a business case shouldn't be daunting and should consider costs and your expected returns from making the switch.
BYDavid Sealey
Friday 2 November 2018
The O2 Arena sends out thousands of emails every year – and its digital teams needed a more streamlined, user-friendly way to create them.
BYSimon Gray
Thursday 26 April 2018
Here are our hints, tips and tricks for reporting using Adobe Campaign.
BYDavid Delbridge
Monday 12 March 2018
We unpick the elements of a successful Adobe Campaign use case on online basket abandonment – and find some insights we can all apply.
BYDavid Delbridge
Thursday 15 February 2018
Overcoming these 3 challenges will help brands use Adobe Campaign to its full potential
BYDavid Sealey
Friday 19 January 2018
Creating your emails for the most basic inbox is so 2017 – and means you’re likely alienating a significant number of customers. These three changes are happening now.
BYMatthew Slaymaker
Thursday 27 April 2017
Here’s a quick guide to some popular ways to get the most out of Adobe Campaign by integrating it with other Adobe Experience Cloud applications.
