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Latest from the blog

Success Story: Smarter, faster marketing for Iglu using Adobe
Friday 7 December 2018
Independent online travel agent Iglu needed to replace a marketing technology platform that was inflexible, slow and poorly supported. The answer? Adobe Campaign and Adobe Target.
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BYSimon Gray
How to build a business case for Adobe Campaign
Monday 19 November 2018
There’s good reason for Adobe Campaign being recognised as the leading multi-channel campaign management tool by analysts. Building a business case shouldn't be daunting and should consider costs and your expected returns from making the switch.
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BYDavid Sealey
How The O2 Arena transformed its email campaigns
Friday 2 November 2018
The O2 Arena sends out thousands of emails every year – and its digital teams needed a more streamlined, user-friendly way to create them.
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BYSimon Gray
Reporting in Adobe Campaign
Thursday 26 April 2018
Here are our hints, tips and tricks for reporting using Adobe Campaign.
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BYDavid Delbridge
How Adobe Campaign helped with basket abandonment
Monday 12 March 2018
We unpick the elements of a successful Adobe Campaign use case on online basket abandonment – and find some insights we can all apply.
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BYDavid Delbridge
How to Make the Most of Adobe Campaign
Thursday 15 February 2018
Overcoming these 3 challenges will help brands use Adobe Campaign to its full potential
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BYDavid Sealey
Email Design: 3 Trends to Improve Your Customer Interaction
Friday 19 January 2018
Creating your emails for the most basic inbox is so 2017 – and means you’re likely alienating a significant number of customers. These three changes are happening now.
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BYMatthew Slaymaker
Unleashing the Power of Adobe Campaign: Four ways to integrate the Adobe Experience Cloud
Thursday 27 April 2017
Here’s a quick guide to some popular ways to get the most out of Adobe Campaign by integrating it with other Adobe Experience Cloud applications.
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