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Friday 21 February 2020
Industry trends are showing that marketing budgets are down an average of 6.25% from 2019 to 2020. The bad news for marketers is that targets aren’t dropping, they’re increasing in tough trading conditions. You’re literally being expected to do more with less.
David Sealey's picture
BYDavid Sealey
Friday 24 January 2020
The expansion of marketing technologies is seemingly never-ending and marketers hardly ever use them to their fullest potential. Discover how to unleash the true power of any platform.
Laura Scamacca and Fraser Rallison's picture
Wednesday 20 November 2019
We’ve identified a number of common trends that retailers can take advantage of to improve their online customer experience and inspire customer loyalty.
Grace Dunne's picture
BYGrace Dunne
Redefining Retail Space
Thursday 5 April 2018
An area of focus for CACI’s Space Redefined briefing was to highlight how brands are adapting to the changing shopper behaviour in today’s retail landscape.
Laura Kempner's picture
Monday 5 March 2018
In our latest blog post we explore the unique behaviour of London consumers vs. the rest of the UK.
Elizabeth Dawson's picture
Why you need a customer-driven location strategy
Wednesday 25 October 2017
In an industry increasingly driven by the customers, retailers need to get more creative in every aspect of their business – from marketing and merchandising, right down to location strategy.
Louise Etherden's picture