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Latest from the blog

What other marketers can learn from Hush’s audience-driven success
Tuesday 30 January 2018
Find out how Hush defined clear customer profiles and used them to tailor marketing experiences, channels and creative approaches using a customer segmentation.
Suzanne Jiggens-Johnson's picture
Mastering customer segmentation in media: Telegraph case study
Thursday 2 November 2017
As the media landscape fragments, the Telegraph Media Group shows that making the effort to understand and segment customers across different platforms can pay dividends.
Ananya Sadera's picture
Customer segmentation at NEC Group: Uncovering what customers really want
Wednesday 1 November 2017
Segmentation can be a winning strategy for a live events business looking to deliver an outstanding experience to each customer. Here’s how NEC Group nailed it.
Richard Tomlinson's picture
Lloyds Bank Customer Segmentation CACI
Tuesday 31 October 2017
Lloyds Bank knows its customers want to be treated as individuals, and is keen to deliver the kind of personalised service they want. Intelligent segmentation is helping the bank do that.
Kandyce Tester's picture