Latest from the blog
Monday 4 March 2019
The UK festival scene has seen a rise in the number of both festivals and attendees over the past decade, but how can organisers increase their profit margins and ensure they are targeting the right audience?
BYEliza Adriani
Thursday 7 February 2019
There has been a lot of media attention surrounding the move of the retired population from home ownership to renting. Tom Fletcher-Wilson delves into the topic and analyses why people are moving, the benefits, and ultimately providing some insight into this growing market.
Thursday 20 December 2018
Read our blog to learn more on the use of third party data after GDPR.
Wednesday 19 December 2018
With the Christmas break fast approaching and promising (possibly too much) food, drink and merriment, we thought we would go one step further and look ahead to 2019.
Monday 17 December 2018
Letters to Santa now add an extra 6 million extra items into the postal network every year. But how far do these letters travel? Where do they all come from and where do they go? Nathan Edwards gets the answers from our own little elves (data analysts).
Thursday 6 December 2018
CACI’s new, national survey has revealed what influences where households look when moving home. And it has some significant implications for developers.
Thursday 6 December 2018
We're seeing more and more public sector organisations working more collaboratively and we’re increasingly being asked how demographic data and segmentation can be adopted to support research.
Monday 19 November 2018
People are talking about micro living as if it is a new invention, but in this blog we highlight, there are already tens of thousands of people living in “micro homes” across the UK, and explores where they live, who they are and whether this is a sustainable model going forward.
Wednesday 14 November 2018
Everyone knows that ABC1s are the most affluent consumers in the country. Right? Honing your audience down to ABC1s means that your targeting is working. Right? Setting your budget based on the number of ABC1s will ensure that your resources are going to the right place. Right? Erm….not quite!
Tuesday 6 November 2018
Acorn is a powerful consumer classification that segments the UK population. But where does it come from, and how is it built? In this blog we look at the methodology behind Acorn, the data used to build it, and some important differences in classifications.
