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Wednesday 6 May 2020
Everyone knows that ABC1s are the most affluent consumers in the country. Right? Honing your audience down to ABC1s means that your targeting is working. Right? Setting your budget based on the number of ABC1s will ensure that your resources are going to the right place. Right? Erm….not quite!
Patrick Tate's picture
Thursday 9 April 2020
With elderly care at the front-line of the Covid-19 crisis, most effort in the sector is rightly focussed on keeping residents and key-workers safe and healthy. But how can you help your customers now, and also be in the best shape to meet their needs when we emerge from the current challenges?
Paul Langston's picture
BYPaul Langston
Tuesday 31 March 2020
The government recently announced much needed support for the UK’s 5 million self-employed effected by the coronavirus outbreak.
Stewart Eldridge and Paul Nash's picture
Wednesday 26 February 2020
The government has just announced £220 million of funding to help start a revolution in bus services.
Paul Langston's picture
BYPaul Langston
There’s no market in over-55s for electric vehicles. Discuss.
Monday 13 January 2020
A recent article on The Mail’s thisismoney.co.uk website cites a KPMG survey of 2,001 motorists on their attitudes to EVs and reveals that 75% of over 55s have range anxiety, ruling them out of the market. But is that really the case? What does CACI data have to say on the matter?
Helen Davis's picture
Monday 6 January 2020
At CACI we contend that a consumer-centric approach driven through data and blended with other complementary datasets provides the means to estimate and quantify where Automotive manufacturers can best achieve success in this field.
James Debenham's picture
Wednesday 18 December 2019
The balance between social and private rental is at a tipping point, and there is a clear trend towards greater reliance on the private rental sector.
Paul Langston's picture
BYPaul Langston
Monday 16 December 2019
At CACI we have pulled together the Property Week Hot 100 Retail Locations which looks at how catchments change over different periods of the year.
Rachael Bedford's picture
Tuesday 12 November 2019
Here are just 5 of the ways you can leverage segmentation to improve your customer experience.
Sarah Collin's picture
BYSarah Collin
Monday 29 July 2019
Numerous articles have been hitting the headlines over the past few years regarding social inclusion and cohesion in residential developments.
Thomas Fletcher-Wilson's picture