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Latest from the blog

Thursday 6 May 2021
Discover whether you have a source of insight you can rely on for business decision-making or if you need to address inaccuracies in your data sources with an identity resolution project
Wednesday 5 May 2021
Identity Resolution, customer segmentation, and real-time multi-channel communication tools have the ability to surprise and delight water customers in the UK. What can be learnt from the success of other sectors?
Gina Bryden's picture
Thursday 22 April 2021
Get your PII data under control to help mitigate the risk of reputational damage and financial penalties
Thursday 8 April 2021
How identity resolution enables advanced personalisation in Big Data environments
Thursday 25 March 2021
It keeps getting harder to resolve identities across your data: find out what you can do to stay in control.
Wednesday 24 February 2021
Why marketing attribution analysis is the most important weapon in B2C’s armoury this year
Ed Sewell's picture
BYEd Sewell
Wednesday 24 February 2021
Marketing attribution analytics could help you get some clear answers. But many organisations are frustrated by a lack of objective expertise and resources to deliver it. Our marketing data expert Ed Sewell recommends an accessible route.
Ed Sewell's picture
BYEd Sewell
Monday 21 December 2020
Discover some of the key challenges that charities are currently facing and how CACI's data can help to solve them.
Louise Foster's picture