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Tuesday 6 November 2018
Acorn is a powerful consumer classification that segments the UK population. But where does it come from, and how is it built? In this blog we look at the methodology behind Acorn, the data used to build it, and some important differences in classifications.
Patrick Tate's picture
Friday 26 October 2018
AI is gaining rapid traction in marketing, but what does the future actually hold? Matt Jarman examines how marketers’ roles are likely to change – now, and in the future.
Matt Jarman's picture
BYMatt Jarman
Friday 27 July 2018
If you have traffic coming to your website, but not many visitors taking more action than just looking at a few pages, it's likely you have a website conversion issue. We have summarised the top 5 important points to get your website converting more effectively.
Suzanne Jiggens-Johnson's picture
The 3 pillars of digital marketing strategy (which one is failing you?) image
Friday 20 July 2018
Combine these 3 pillars and you have the foundation for highly effective digital marketing
Suzanne Jiggens-Johnson's picture
Friday 10 November 2017
Pressure is growing on digital marketers to enhance acquisition and conversion rates and reduce media wastage – all while delivering the personalised, contextual experiences customers expect.
Suzanne Jiggens-Johnson's picture
Thursday 9 November 2017
We've seen a growing number of digital marketing clients adding in new layers of data or channel integration, to target and deliver their messages in a more sophisticated, nuanced way. We call this multichannel, multi-data approach Audience Driven Marketing.
Suzanne Jiggens-Johnson's picture
Mastering customer segmentation in media: Telegraph case study
Thursday 2 November 2017
As the media landscape fragments, the Telegraph Media Group shows that making the effort to understand and segment customers across different platforms can pay dividends.
Ananya Sadera's picture
Customer segmentation at NEC Group: Uncovering what customers really want
Wednesday 1 November 2017
Segmentation can be a winning strategy for a live events business looking to deliver an outstanding experience to each customer. Here’s how NEC Group nailed it.
Richard Tomlinson's picture
Lloyds Bank Customer Segmentation CACI
Tuesday 31 October 2017
Lloyds Bank knows its customers want to be treated as individuals, and is keen to deliver the kind of personalised service they want. Intelligent segmentation is helping the bank do that.
Kandyce Tester's picture
For many eCommerce businesses, it’s that time of year again: the build up to the peak Christmas sales period.
Monday 4 September 2017
For many eCommerce businesses, it’s that time of year again: the build up to the peak Christmas sales period.
Suzanne Jiggens-Johnson's picture