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Latest from the blog

Monday 21 December 2020
Discover some of the key challenges that charities are currently facing and how CACI's data can help to solve them.
Louise Foster's picture
Friday 27 November 2020
David Sealey's picture
BYDavid Sealey
Friday 23 October 2020
We're pleased to announce our recent certification as a Snowflake Select Partner!
David Sealey's picture
BYDavid Sealey
Thursday 23 April 2020
With so much data available to us now, creating a strategy for data driven marketing is essential to deliver value from your marketing.
David Sealey's picture
BYDavid Sealey
Friday 3 April 2020
In the second instalment of our Next Digital Decade series, CACI’s Director of Managed Services, Jon Ede, discusses the highlights and lowlights of MarTech from the past decade and gives his advice on how your business can drive value from marketing technology in the next ten years
David Sealey's picture
BYDavid Sealey
Tuesday 6 November 2018
Acorn is a powerful consumer classification that segments the UK population. But where does it come from, and how is it built? In this blog we look at the methodology behind Acorn, the data used to build it, and some important differences in classifications.
Patrick Tate's picture
Friday 26 October 2018
AI is gaining rapid traction in marketing, but what does the future actually hold? Matt Jarman examines how marketers’ roles are likely to change – now, and in the future.
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BYMatt Jarman
Friday 27 July 2018
If you have traffic coming to your website, but not many visitors taking more action than just looking at a few pages, it's likely you have a website conversion issue. We have summarised the top 5 important points to get your website converting more effectively.
Suzanne Jiggens-Johnson's picture