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Latest from the blog

Friday 10 July 2020
In today’s crowded inbox, personalisation can give your email a competitive edge. We’ve got four secrets that can take your campaigns to the next level.
Matthew Slaymaker's picture
BYMatthew Slaymaker
Monday 20 April 2020
In the latest instalment of our Next Digital Decade series, Gareth Ballard, VP of Sales at Braze, shares his insights on the most transformational changes in marketing over the past decade, and where he thinks CMO's should be focusing their efforts in this next decade.
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BYDavid Sealey
Wednesday 26 February 2020
The next digital decade is upon us, and the start of a decade brings about opportunities to reflect on what has been and look forward to what could be.
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BYLauren Mort
Wednesday 18 December 2019
As a Northerner moving to London trying to juggle life in a new city, with a new job and unlimited opportunities to explore, my Christmas shopping this year has almost all switched to online.
Emily Clegg's picture
 Enhancing Your Customer Journey
Friday 12 July 2019
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BYLauren Mort and Nick Glover
Innovative brands: From Paris to Shanghai, these store concepts are fly
Tuesday 11 June 2019
With an ever-growing discourse surrounding the various challenges facing physical retail, brands are constantly looking for ways to innovate their in-store experiences.
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BYMatthew Kemp
How PayPal discovered its email mojo
Friday 7 June 2019
Legal jargon is boring. But for a payment provider like PayPal, it’s a fact of life. This is the story of how PayPal’s marketing team turned legally compliant emails into something people would actually read.
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BYMatthew Slaymaker
Tuesday 30 April 2019
Part two of Paul Kenny's interview with James Blower, founder of Savings Guru.
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UK Savings Market: CACI Interviews the Savings Guru part 1
Tuesday 30 April 2019
The UK savings market is more vibrant than it has been for years. Here, we ask Savings Guru founder James Blower for his thoughts on the market in a two-part interview. Read part one.
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Success Story: Smarter, faster marketing for Iglu using Adobe
Friday 7 December 2018
Independent online travel agent Iglu needed to replace a marketing technology platform that was inflexible, slow and poorly supported. The answer? Adobe Campaign and Adobe Target.
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BYSimon Gray