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Latest from the blog

Wednesday 14 November 2018
Everyone knows that ABC1s are the most affluent consumers in the country. Right? Honing your audience down to ABC1s means that your targeting is working. Right? Setting your budget based on the number of ABC1s will ensure that your resources are going to the right place. Right? Erm….not quite!
Patrick Tate's picture
Tuesday 6 November 2018
Acorn is a powerful consumer classification that segments the UK population. But where does it come from, and how is it built? In this blog we look at the methodology behind Acorn, the data used to build it, and some important differences in classifications.
Patrick Tate's picture
How much can movers afford?
Wednesday 31 October 2018
As the affordability of housing becomes an increasingly contentious point – for developers, buyers and local authorities alike – house builders need to pay ever closer attention to how they craft their pricing strategy.
Dan Parr's picture
Tuesday 30 October 2018
Due to it's popularity, Oktoberfest is now celebrated in many cities across the UK where a variety of German craft ales are on offer. But where, and which supermarkets, will benefit most from the celebrations?
Adrian Roffe's picture
Adult Social Care
Monday 29 October 2018
The challenge faced by the Government associated with reforms to the Adult Social Care system is not a new one. It is a complex issue with a range of contributing factors, which makes this such a tricky problem to solve.
Stewart Eldridge's picture
Data providing clues on what movers want
Wednesday 24 October 2018
Successful residential developers don’t just build identikit boxes – they anticipate demand and design the kind of homes real people actually want to live in. And at CACI, we’ve analysed the data to draw some conclusions about what that might look like.
Dan Parr's picture
Demographics of house building
Wednesday 17 October 2018
As residential building becomes increasingly competitive, developers need to take a more strategic approach to how, what and where they choose to build – and who they build for. For developers, understanding the potential customer is key to shaping the offering they build.
Dan Parr's picture
Thursday 11 October 2018
The football never ends. 38 games to divide the champions from the rest and the relegated from the survivors, with all teams trying to give their fans something to cheer about, but who in all of this are the real winners and losers?
Nathan Edwards's picture
Wednesday 10 October 2018
Despite the UK’s well-documented housing crisis, UK census data suggests around 10% of the UK population will move in the next twelve months.
Dan Parr's picture
Tuesday 9 October 2018
The Premier League is back in full swing. It’s an incredible world of huge wages, astronomical transfer fees, elite sportsmen/women and an army of diehard fans who seemingly pick which team to support based on a childhood whim. Or is there more to it?
Nathan Edwards's picture