Latest from the blog
Friday 26 October 2018
AI is gaining rapid traction in marketing, but what does the future actually hold? Matt Jarman examines how marketers’ roles are likely to change – now, and in the future.
BYMatt Jarman
Friday 27 July 2018
If you have traffic coming to your website, but not many visitors taking more action than just looking at a few pages, it's likely you have a website conversion issue. We have summarised the top 5 important points to get your website converting more effectively.
Friday 20 July 2018
Combine these 3 pillars and you have the foundation for highly effective digital marketing
Friday 10 November 2017
Pressure is growing on digital marketers to enhance acquisition and conversion rates and reduce media wastage – all while delivering the personalised, contextual experiences customers expect.
Thursday 9 November 2017
We've seen a growing number of digital marketing clients adding in new layers of data or channel integration, to target and deliver their messages in a more sophisticated, nuanced way.
We call this multichannel, multi-data approach Audience Driven Marketing.
Thursday 2 November 2017
As the media landscape fragments, the Telegraph Media Group shows that making the effort to understand and segment customers across different platforms can pay dividends.
Wednesday 1 November 2017
Segmentation can be a winning strategy for a live events business looking to deliver an outstanding experience to each customer. Here’s how NEC Group nailed it.
Tuesday 31 October 2017
Lloyds Bank knows its customers want to be treated as individuals, and is keen to deliver the kind of personalised service they want. Intelligent segmentation is helping the bank do that.
Monday 4 September 2017
For many eCommerce businesses, it’s that time of year again: the build up to the peak Christmas sales period.
Wednesday 16 August 2017
Why charities should embrace the digital world, it's time to get digital!
