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Latest from the blog

The dark side of out of date demographics
Friday 14 December 2018
There has recently been a major oversight in data usage – those using up to date demographics and those that don’t. Tom Fletcher-Wilson questions the reliance on Census data.
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How to get the best results from data visualisation
Thursday 13 December 2018
Our experts, Jenny and Laura, share the process they follow for engaging, insightful and actionable data visualisation.
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BYJenny Collins and Laura Walker
FIVE SEO TIPS TO IMPROVE WEBSITE VISIBILITY
Tuesday 11 December 2018
Digital Marketing expert, Patrick, shares his top 5 tips for a great SEO strategy.
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BYPatrick Bray
Success Story: Smarter, faster marketing for Iglu using Adobe
Friday 7 December 2018
Independent online travel agent Iglu needed to replace a marketing technology platform that was inflexible, slow and poorly supported. The answer? Adobe Campaign and Adobe Target.
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BYSimon Gray
Friday 7 December 2018
Our team are constantly searching for relevant news stories, so we thought we’d share some of the best ones we have been talking about recently with you.
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Thursday 6 December 2018
CACI’s new, national survey has revealed what influences where households look when moving home. And it has some significant implications for developers.
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Better together! Why is LARIA right for you?
Thursday 6 December 2018
We're seeing more and more public sector organisations working more collaboratively and we’re increasingly being asked how demographic data and segmentation can be adopted to support research.
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12 ways to optimise your marketing opt-in process
Wednesday 5 December 2018
Opted-in customers can have a far greater lifetime value than those who have failed to give consent. David Sealey explains his 12 tips for optimising marketing opt-ins.
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BYDavid Sealey
Winners in Retail 2018
Tuesday 4 December 2018
Stories of retail success have been few and far between this year. However, hidden amongst all the doom and gloom, there are examples of brands which have prospered in what has been a very challenging year for UK retail.
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