Analytics Lead – Integrated Marketing Group

This is an exciting opportunity to join CACI

CACI is looking for an Analytics Lead within the Integrated Marketing Group (IMG) who will be responsible for growing the in-house Analytics function and leading on end-to-end Digital Analytics implementations and Optimisation and Personalisation processes.

 

  • Date posted: 1 August
  • Location: London
  • Salary: Competitive
  • Job type: Full time

For more information on CACI please visit our website (www.caci.co.uk) or contact Valentina Pucciano (MSD_Recruitment@caci.co.uk)
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CACI is looking for an Analytics Lead within the Integrated Marketing Group (IMG) who will be responsible for growing the in-house Analytics function and leading on end-to-end Digital Analytics implementations and Optimisation and Personalisation processes.

 

Who we are:

At CACI we do amazing things with data. We are experts in all things consumer and location, bringing together cutting-edge analytical techniques, creative thinking and diverse perspectives to drive growth for our clients. We build some of the most highly regarded, innovative datasets in the market and our people are the best at manipulating that data to provide insight to our clients. As part of the wider Marketing Solutions Division you will be joining a 250 strong team working in over 50 markets globally.

Our people are what really make us different. We are a growing and dynamic group of analysts, data scientists and commercially savvy business development consultants who also provide thought leadership and creative thinking. We are passionate, progressive and unafraid of challenge; our mission is to use data-driven insight to make a commercial difference.

 

What you’ll be doing

Working in the MarTech Team, you will be responsible for leading and delivering a wide range of projects across multiple sectors. This is a technical role and the successful candidate will be comfortable writing technical tagging specifications and configuring analytics tracking.

Key Responsibilities:

  • Leading full end to end implementations of website tracking and auditing existing data implementations
  • Designing data models and implementing digital analytics solutions via CDPs and tag management systems such as Adobe Launch and GTM.
  • Acting as a technical subject matter expert on AB testing and MVT implementation best practices
  • Providing bespoke analytics training from beginners to advanced users across a range of Analytics Platforms and Tag Management Systems
  • Presenting data and insights, with the ability to adapt according to different stakeholder audiences
  • Training and mentoring junior members of the team

 

Skills and Experience

  • Proven experience using analytics technologies with experience delivering end-to-end implementations
  • Very good command of the Adobe Stack (Adobe Analytics, Adobe Launch, Adobe Target)
  • Strong knowledge of the Google Stack (Google Analytics (UA & GA4), GTM, sGTM)
  • Very confident in building and embedding continuous optimisation processes
  • Experience turning data and analysis into actionable insights
  • Interpersonal skill: building relationships with clients and direct team members

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.

The role will also be based out of CACI’s head office in Kensington, London, fitted with all the necessary precautions for social distancing in the workplace. However, as we continue to work under the government’s current COVID-19 guidance, it is expected that much of this role will be done remotely for the near future.

Must have right to work in the UK.

Apply now

For more information on CACI please visit our website (www.caci.co.uk) or contact Valentina Pucciano (MSD_Recruitment@caci.co.uk)

Apply