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Acorn provides a rich and detailed understanding of consumer characteristics for people and places across the UK.
Create powerful segmentations and propensity models by appending any of Ocean’s 500 attributes to your customers.
Fresco is CACI’s powerful individual level, financial services segmentation. Fresco’s is the gold standard classification within the financial services sector.
View retail centre details, catchments, micro-locations, future forecasts and make comparisons between selected locations. Location Dynamics is CACI’s interactive location intelligence platform, bringing Retail Footprint to life at the click of a button. Using the latest in Business Intelligence (BI) visuals, it’s a highly engaging platform that’s simple to use.
Understanding the needs of consumers and communities is important to both public service and private sector organisations. For those bodies who have a need to gain insights into individual households we have developed Household Acorn to help analyse and understand consumers in order to increase engagement with customers and to deliver successful planning and communication strategies across all channels.
Convenience Clusters is a dataset that identifies the location, strength, nature and catchment of retail locations - from the smallest retail strips to distinct zones within major city centres. Using mobile data, it also provides insight into who is using the centre. They’re shown by Acorn type and the purpose of their visit and split by time of day, day of week, seasonality and speed of travel.
Retail Footprint is CACI's flagship gravity model that puts customer, catchment, channel and centre at your fingertips. Developed using a combination of real-life mobile location data, banking data and detailed consumer surveys, it’s the only retail model in the market to uncover the complete where, how and why.