Online Audiences
INCREASE THE EFFECTIVENESS OF YOUR DIGITAL ADVERTISING
Online Audiences is a means of using CACI’s data and insight products such as Acorn to target display and social advertising. This enables brands and agencies to deliver consistent targeting strategies across display, social, email, web and direct mail.
By working with leading data partners in the digital advertising world, CACI has been able to append its core data products, to over 300m cookies, 25m Facebook profiles as well as 30m grid squares for mobile targeting.
Our Partners
Clients
The Benefits
- Consistent targeting across all channels
- Target branding campaigns at the correct audience
- Helps deliver increased CTRs
- CACI products such as Acorn are a common language across many brands
- Target digital advertising using geographical catchment areas
- Suppress customers for reduced ad wastage
- Combine with contextual/in-market data for even greater uplift
- Available across all major DMP & DSP platforms
Applications
- Profile your customers or prospects and build lookalike audiences
- Deliver truly multi-channel targeting strategies – online and offline
- Target digital advertising based on geographical selections such as proximity to stores or branches
- Onboard customer data to suppress for specific campaigns
- Combine with additional datasets available within your DMP/DSP environment
For further information on Online Audiences and how it can help you target your digital advertising, get in touch or call +44 (0)20 7605 6081
