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ONLINE TARGETING USING GEODEMOGRAPHICS

In Summary: 
 
Graham Smith shares his views on online targeting using Geodemographics with GKB readers. 
 
In the highly pertinent world of big data and online targeting, the value of established geodemographic classifications is increasingly being recognised – both to broaden consumer insight and to increase the precision of targeting.
 
Author:
Graham Smith
Associate Director, DataLab, CACI
 

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