Data Lab - 12
Do amazing things with data.
In this edition we cover the upcoming release of the brand new version of Fresco, our New Consumer Reality landing page and much more.
Introducing our latest Fresco release
We’re excited to share that we’ll be launching our brand new version of Fresco next month.
Fresco is CACI’s individual level, financial services segmentation, built by combining IPSOS’s Financial Research Survey and CACI’s own wealth of data on the UK population.
It divides the UK population into discreet segments based on lifestage and affluence, providing a universal vocabulary with which to describe your customers, prospects and the market.
The newly rebuilt Fresco 2020 has been updated to reflect changes in consumer behaviour such as use of digital channels as well as new financial products now available.
If you’d like to be the first to know more, register your interest now.
CACI continues to chart ‘New Consumer Reality’ with latest Report
The new report indicates fundamental changes to consumer attitudes and expectations, based on in-depth survey findings, mobility tracking and spend estimates. As predicted by CACI in May, the data shows consumers now placing greater value upon community and sustainability, as well as having a shifted perception of safety and enjoyment.
Commenting on the research, Alex McCulloch, Director of CACI, said:
“The new data shows consumers are carefully balancing risk and reward, which is particularly affecting the retail and leisure industry, with most indoor and crowded spaces considered high-risk and therefore unenjoyable. It is a challenging time for all sectors, but as our report shows, understanding the consumer is the key to reengaging post-lockdown.”
Principality Building Society Case Study
Principality Building Society’s propositions and portfolio teams were looking to develop new products and services that would target a new customer segment, building upon their loyal customer base.
Working with CACI, Principality developed a new highly focused proposition using Fresco's insight on consumer behaviour and needs, aimed at the Rising Metropolitans segment.
Principality’s innovative First Home Steps campaign was conceived to support and inform first time buyers, helping them to navigate the various steps, financial decisions, and practical actions needed to get onto the housing ladder.
The campaign produced triple the expected uptake of its innovative First Home Steps app.
Start reasserting your position in the hearts and minds of your customers
Consumer behaviour and attitudes have undergone a seismic shift and the way you interact with your customers has changed dramatically. But there is significant opportunity to re-assert your position in the hearts and minds of your customers and those that act fast will secure long-term success.
Start planning your re-engagement strategies supported by CACI data and analysis, charting re-engagement scores, spend forecasts and movement of people.
Rely on CACI data to make sound investments
Following the outbreak of CV-19 pandemic global markets have been in turmoil, with retail property among the most disrupted. When the market drops like this the falling tide takes strong assets with it, generating value in a previously challenged sector.
With more than 20 years of experience, CACI fully understands this sector better than anyone and can identify where there is strength.
We do amazing things with data and we know how all centres are trading, including your opportunity centre, benchmarks and how healthy that investment will be in the future.
We work on the ground with owners of 85% of the top 50 shopping destinations in the UK to provide unit level rental affordability. Our model can offer a true, objective assessment of value and potential growth of the centre.
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