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CACI EMAIL STUDIO AND EDF ENERGY WIN AWARDS AT FESTIVAL OF MARKETING

London, 12th November 2015 – in partnership with EDF Energy, CACI brings home the bacon with two Masters of Marketing award wins at the Festival of Marketing!

The Festival of Marketing is one of the top events in the marketing calendar bringing together thousands of leading marketers, major brands and agencies. Beating an impressive line-up of household names, CACI's Digital Marketing team took centre stage at The Masters of Marketing Awards to champion best-practice work winning both the Email Marketing and Telecoms, Energy & Utilities categories. 

In line with EDF Energy’s introduction of new tariffs in March 2015, there was a need to inform customers of these changes in a clear and responsive way. CACI’s Email Studio solution was the key to giving customers all of the relevant information in a user-friendly, personalised, trustworthy and mobile-optimised manner. 

The campaign results spoke for themselves, producing:

  • 62% open rate

  • 147% click-through rate increase

  • 70% increase in transfer rates

  • Excellent judges' reviews

Contact us if you want to find out more about the campaign or Email Studio.

BEST EMAIL MARKETING CAMPAIGN

Best Telecoms, Energy & Utilities Campaign

About Email Studio