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CACI becomes exclusive data provider for official UK advertising statistics

  • The leading data consultancy CACI has been appointed sole data provider to the UK advertising industry’s Joint Industry Committee for Population Standards (JICPOPS) 
  • The industry body JICPOPS ensures comparable population statistics for measuring audiences for all UK media 
  • Organisations relying on the data include the IPA (Institute of Practitioners in Advertising), the MRS (Market Research Society), the NRS (National Readership Survey), the ISBA, JICREG, BARB, RAJAR, Route and UKOM (UK Online Measurement Company).

London, February 2015: JICPOPS has today announced that CACI will be the new sole provider of population data for official UK advertising audience measurement statistics. CACI has been part of the team providing data for JICPOPS since 1998 and has now been confirmed as the exclusive source of official data in the UK. 

The industry body JICPOPS was set up in 1998 to create a uniform standard for the UK population universe in advertising research. Since its formation, it has provided advertisers and market researchers across all media sectors – including online, newspapers, broadcast, radio and out-of-home – with a definitive set of demographic and household estimations. 

Roger Holland, Executive Chairman at JICPOPS commented: “CACI has been our trusted partner for almost two decades. They have proved time and again that they set the standard for providing UK population statistics. This is why we have now selected them as our exclusive data partner. JICPOPS will continue to enable standardised market research in the UK and an invaluable resource for the British media and marketing industries.”

Paul Winters, Managing Director of the Marketing Solutions Division at CACI commented: “Being appointed the sole data provider for JICPOPS is yet another confirmation of CACI’s position as Europe’s leading data consultancy. JICPOPS is the industry standard for all UK marketers and without its population figures it would be impossible to compare advertising research across sectors. All the UK’s main media and advertising institutions depend on JICPOPS and it’s difficult to imagine the industry being as successful as it is without this shared standard.”

JICPOPS figures are updated annually and now they are being provided exclusively by CACI, they can be delivered more speedily. The latest set of UK-wide statistics has just been released this month.



The Joint Industry Committee for Population Standards (JICPOPS) was set up in 1998 to ensure there are compatible population and household universes for British media research currencies.  It is supported by the advertising industry including the Institute of Practitioners in Advertising, The Incorporated Society of British Advertisers, The Market Research Society, BARB, JICREG, NRS, RAJAR, Route and UKOM.

About CACI

CACI is the UK’s leading marketing services company.  It helps Britain’s leading businesses acquire, retain and grow profitable customer relationships through a detailed understanding of consumer characteristics and behaviour.  

CACI has a world class reputation for the rigour and quality of its data and analytical services and for the customer insight and knowledge it generates for its clients in a variety of industries including financial services, telecoms, retail, media and publishing.