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CACI & Adapptive join forces to redefine multi-channel ad targeting

7th December, 2015: CACI has partnered with Red Fox Media to make their Acorn demographic targeting tool available across the AdAppTive DMP platform

CACI’s Acorn is a powerful cross-channel consumer classification tool designed to help companies understand the demographics, lifestyle preferences and behaviours of the UK population in extraordinary detail. Its recently launched Online Audiences tool enables Red Fox Media to target consumers online using detailed information for enhanced targeted campaigns. This means that brands can now synchronise their marketing activity across channels and target their offline audience segments in their online campaigns with even greater accuracy.
 
AdAppTive is rapidly establishing itself as the most effective alternative to the cookie based ad targeting platforms for Advertisers and Publishers looking to increase ROI. With its unique approach to on boarding subscriber and CRM data, it defines targeted audiences and enables precise ad serving to individuals who will be most engaged and responsive. Moreover, this is achieved in web, app and email content, removing the cross platform conundrum that the Ad Network can’t solve.
 
‘’The cross device nature of the AdAppTive platform really opens up the growing mobile advertising market allowing Acorn to be used for truly multi-channel targeting’’, said Sarah Collin, Propositions Manager at CACI Ltd.
 
“They key point of difference is data and how it is used to define the audience that you are looking for” says John Noble COO and co-Founder of Red Fox Media. “By onboarding CACI ACORN into AdAppTive we have now developed the ease with which this can be achieved. This exciting partnership further enhances the targeting capabilities of AdAppTive and allows ACORN clients to now deploy their comms strategy using the profiles they have built, across any device, programmatically and with total accuracy.

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For further information please contact:

Sarah Collin, Proposition Manager, CACI
T: +44(0) 20 7605 6099 
E: scollin@caci.co.uk
www.acorn.caci.co.uk
 
Marcus Brook, CEO, Red Fox Media
T: +44(0) 7590 270 775 
www.redfoxmedia.co