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New Consumer Reality

At CACI consumers come first. We understand people and place and we work in partnership to help you engage positively with both.

Covid is a consumer crisis that has fundamentally changed the way we live, work, shop and play. Because of this a new consumer has emerged. They are more safety conscious and shop locally and sustainably. Their mindset has fundamentally shifted to 'digital first'. How you engage with this new consumer relies on a detailed understanding of their attitudes and behaviours, both physically and digitally.

Our comprehensive, free to access, research program includes weekly trackers looking at what consumers are doing and how and where they engage with space. Deep-dive insights into the motivations and reasons different consumers do what they do; exactly who is changing their behaviour? And of course our ongoing sector specific insight explaining the so what / what next for your business.

CACI can help you re-engage with your customers, and crucially, attract new ones with powerful insight available nowhere else.

                                                   WEEKLY MOVEMENT OF PEOPLE                                                

It is vital to understand how changes in behaviour and movement will impact your business.

CACI's unrivalled understanding of people and place gives us unique insight into how peoples' behaviours and movements are changing from week to week.
Every week, we deliver the latest remobilisation figures, showing the ebb and flow of people returning to work, rest and play in traditional and non-traditional centres.

 

UK CONSUMER INSIGHT

Using detailed market insight, CACI publish regular reports on the re-engagement of the UK population. These reports explore attitudinal and behavioural changes in granular detail allowing you to develop and refine your business strategy.

 

Lockdown 2.0 will create an online super-halo this Christmas    

The Adaptable Consumer: How COVID-19 is changing mindsets and behaviours    

 

 

The new consumer reality is here to stay, and the the world needs to change to accommodate them

 

 

 

 

 

The New Consumer Reality has given rise to the 'safety-first' consumer

 

 

 

 

The Impact of CV-19 on consumer behaviour

    

BLOGS & OPINION PIECES

 

The winding road to recovery

12th November 2020

The ongoing situation with COVID is having wide-ranging impacts on consumer behaviour and purchasing decisions.  The automotive industry is not alone as this is impacting all sectors of the economy.  The recovery is coming but it might be a longer road than some thought.

 

      

 

Lockdown 2: Grocery sector's resilience is put to the test

10th November 2020

Grocery retail sector is extremely resilient and is a part of our everyday lives, We have no doubt we will emerge even stronger out of the lockdown. As days and weeks go by, we will see how the sector responds and how the 4 points mentioned develop.

 

 

      

Vulnerability in the Water Sector

2nd November 2020

Covid-19 has meant that 2020 has been a challenging year for all sectors. For the water sector, this has been particularly challenging. Water companies have spent years building demand and leakage models to ensure that they are as accurate as possible. With a significant shift in working patterns and individuals furloughed, working from home or made redundant; household consumption has increased dramatically, with a significant drop in non-household use.

      

 

How Covid is permanently shifting our attitudes and behaviour around place

23rd October 2020

Some interesting trends were already underway before Covid in our connection to place. Community, ‘Love local’, sustainability, interest and hyper-convenience were all coming through strongly in the lead up to lockdown. Perhaps in part a response to a backdrop where many of our town centres are clone spaces and with poor public realm, inflexible access to services, and little evolution or change in their function.

      

 

So is this it… has the new normal arrived?

16th October 2020

How does any business, whatever their political leanings or views on the guidance over the last 6 months, plan their strategy for the coming year? How can they possibly use their wealth of experience to instruct their future approach, what data can they look at?

      

Escape to the country

10th August 2020

It comes as no surprise that lockdown has had a significant impact on the way city dwellers see the relationship between where they live and work. Recent data released by Rightmove for June and July has revealed a significant shift in city residents looking to relocate and take up village life.

 

      

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Lockdown Eases, But Will Our Social Behaviours?

9th July 2020

Much has been said about Covid-19 and our devolved nation state’s approach to it. The different rules on how we ease our lockdown speaks volumes about the fact that none of us, including our ruling bodies, really know how it’s going to go. 

 

 

 

Identifying and Supporting the New Vulnerable

30th June 2020

Covid-19 has had significant health, social, and financial impacts across the country and there is clear evidence that the primary impacts have been felt hardest by the most vulnerable.

 

 

 

What have we learned about our communities in response to COVID-19 and how can data be used to support our recovery?

16th June 2020

Data and intelligence has always been used by local government to better understand residents and communities as well as inform decision making. 

 

 

 

New Consumers in a Post-COVID World: Some thoughts for the Automotive sector

4th June 2020

At the time of writing the UK is moving out of lock-down with Car Dealerships one of the first to be given the go-ahead to re-open. What are the implications for Automotive Retail?

 

 

 

Forecasting Spend During a Time When the Past is Suddenly No Indication of the Future

29th May 2020

What do we do when all previous trends of customer behaviour are thrown into disarray by a disruptive factor that none of us had seen coming? How do you predict what consumers will spend? 

 

 

 

Post-lockdown: The Importance of Understanding How People Will Return to the Shops

28th April 2020

The retail landscape has completely changed in the matter of two months, and as non-essential stores and large shopping destinations have shut, we find ourselves having to adapt to the new normal. 

 

 

 

This is a Re-set Moment For Creating Value in Retail Property

20th April 2020

£7.7bn has been lost in market capitalisation from the top four UK retail REITS; 66% of March rent was unpaid; and footfall down 90%+.The question needs to be asked – can retail survive the coming months?

 

 

 

How the Grocery & Convenience sector can support the vulnerable

24th March 2020

The grocery and convenience market has evolved rapidly over the last few weeks with the impact of Covid-19 being felt across the industry. 

 

 

 

The impact of CV-19 on Retail

19th March 2020

We believe there is a deeper story to the headlines, one which looks at understanding the store, centre, town and region level of how communities are being impacted. What is the impact on retail?

      

We use data to unlock the consumer, to discover what they think, how they behave, where they go, who they are and ultimately, why they do what they do.

To find out how we can help your business adapt to the new consumer reality get in touch today. 

New Consumer Reality

At CACI consumers come first. We understand people and place and we work in partnership to help you engage positively with both.

Covid is a consumer crisis that has fundamentally changed the way we live, work, shop and play. Because of this a new consumer has emerged. They are more safety conscious and shop locally and sustainably. Their mindset has fundamentally shifted to 'digital first'. How you engage with this new consumer relies on a detailed understanding of their attitudes and behaviours, both physically and digitally.