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Development Feasibility

Development Feasibility CACI

Understand the catchment potential and likely customer behaviour of a development
 

Why do it?

  • Define accurate catchments for your asset and understand the likely change to customer behaviour.
  • Headroom and size optimisation analysis will ensure that the development is the right size for that market.
  • Understand the catchment and the customer demographic to ensure the right mix for the asset.
  • Model future scenarios to understand the potential impact of competing schemes, changes to the infrastructure or new residential developments.
     

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Why CACI?

  • CACI’s catchment model, Retail Footprint, is calibrated using a year’s worth of mobile network data, as well as credit and debit card transactions to accurately model the catchment of any development across the UK.
  • Our European version, Retail Markets, covers 12,500 markets across Europe.
  • By modelling future scenarios using our catchment model we measure the uplift your development will have and measure the impact of pipeline schemes.
  • We combine an understanding of the catchment, customer demographics and shopper behaviours using CACI’s Acorn and Shopper Missions to determine who your likely customer will be and how they will behave.
  • We use this data to benchmark your asset against comparable locations and recommend suitable brands and concepts to appeal to the shopper base.
 
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What's New

Retail Landscape Report
Reviewing the current state of retail, and what this means for retail centres and landlords
UNLOCK THE POWER OF MOBILE DATA
Mobile data offers unprecedented insight into consumers, centres and catchments