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Consumer Insight & Market Research

Consumer Insight & Market Research  CACI

Understand your customers and the catchments your centres serve to identify areas of growth and improvement
 

Why do it?

  • CACI can provide every aspect of quantitative and qualitative research from exit and catchment surveys to focus groups and customer diaries
  • Exit surveys are crucial for providing a consistent baseline measure of centre performance. They provide the key to understanding the who, where, how and why of your shopper base, as well as what motivates a consumer and drives engagement.
  • While other big data streams coming into a centre (such as Wi-Fi) can track dwell and frequency, exit surveys are crucial for providing a full and robust set of KPIs that be used to provide context to these data streams.
  • CACI’s catchment surveys enable an understanding of non and low frequency visitors, in terms of barriers to visitation, enablers and perceptions, which combined with exit surveys provide a rounded picture of shoppers in your catchment.
     

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Exit Surveys

EXIT SURVEYS

CACI undertake exit surveys in retail destinations across the UK and Europe to provide a quantitative understanding of shoppers in a centre.

In recent years, we have undertaken over 600,000 shopper interviews across over 200 different retail locations, giving us an unparalleled understanding of shopper behaviour.

Exit survey data combined with CACI data and analytical expertise provides insight into behaviours and motivations of shoppers, including an understanding of what they want, to identify opportunities for future growth and improvement.

CACI’s exit surveys support across all areas of asset management, from leasing, marketing, development and investment, providing strategic recommendations to support asset strategy.
 

Catchment Surveys

CATCHMENT SURVEYS

CACI have access to an online research panel of over 300,000 people across the UK providing landlords with the opportunity to reach out to shoppers across a centre’s catchment through an online platform – not just current, regular shoppers.

Coupled with exit survey data, a catchment survey provides a complete view of shoppers within a centre’s catchment, enabling an understanding of non and low frequency visitors, in terms of barriers to visitation, enablers and perceptions.

The catchment survey is targeted specifically to households within a catchment and, as well as understanding low frequency and non-shoppers, they enable a more detailed understanding of catering and leisure user behaviour which are difficult capture in exit surveys alone.
 

Focus Groups

FOCUS GROUPS

CACI facilitate focus groups at locations across the UK and conduct qualitative analysis to support various consumer research objectives.

Focus groups enable detailed information and deep insight into specific areas of interest to a landlord. This type of qualitative project enables us to get under the skin of shoppers in order to understand their likes and dislikes, as well as identify barriers to visitation and existing opportunities that are ready for centres to tap into.

The output from the focus groups can be varied, including executive summaries identifying the key themes discussed, detailed reports providing the full verbatim of sessions and Vox pops (short videos of participants giving quotes). Additionally, this qualitative research can be married with quantitative data in order to provide a rounded view of a centre’s shoppers.
 

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Why CACI?

  • In addition to proprietary data, CACI are experienced providers of primary consumer research for shopping destinations across the UK and Europe, including on the ground shopper interviews, online and panel consumer surveys, and focus groups.
  • Our extensive database of over 600,000 consumer interviews carried out in over 200 locations provides us with an unparalleled and comprehensive understanding of shoppers, what motivates them and what drives engagement.
  • We can ascertain not just how but why shoppers visit a centre using our Shopper Missions classification, identifying potential opportunities for growth and improvement.
  • We also have access to a panel of over 300,000 people providing the ability to speak to non and low frequency shoppers through an online platform.
 
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