Market Analysis – GIS
Right Customers. Right Locations.
CACI’s InSite helps you target the right customers in the right locations to maximise potential and minimise risk.
Whether you are looking to optimise your estate or expand into new locations in an omnichannel world, better understand your customers and how to market to them, or simply find more potential customers; InSite allows you to make better, more informed decisions.
InSite is a Geographic Information System (GIS) –bringing data, analysis, mapping and reporting seamlessly together. It allows you to analyse the geographic or catchment area for data such as expenditure or residential or worker population. InSite stands out from other GIS tools because it couples functionality with ease of use and is powered by CACI Data; the most granular, accurate and current consumer demographic, lifestyle, behavioural and spend data available.
Generating Customer Insight:
Profiling the demographic and lifestyle characteristics of your customers to better understand who they are and how best to service their needs.
Understand who currently lives and works in and around your current and future locations, to determine a brand or service fit.
Understand the marketing channels your customers and targets commonly interact with and the message most likely to resonate.
Generating Location Insight:
- Identify where your target customers live, work and spend their retail and leisure time to maximise performance of your current store network and reveal opportunities for site expansion.
- Benchmark site potential against your existing estate. Determine the impact of your or competitor openings on performance. Analyse competitor battlegrounds for potential gaps or areas of overinvestment.
- Evaluate and prioritise locations for expansion, both within and outside the UK, based on calculated market potential – supporting international business growth and investment strategies.
“Costco use InSite across Europe. It works seamlessly across countries and is robust and user friendly. It plays an important role in our expansion strategy, trade area analysis and customer insight. The CACI team always offer advice and best practises on getting the most out of the system, which is particularly beneficial."
“CACI and InSite are very beneficial to a number of key departments across our business. It is crucial in furthering our understanding of the demographic profile of our consumers and catchments and exploring where further development opportunity lies. It is also key in providing us with vital insight on the reach of our marketing campaigns.”
Senior Consumer Insight Manager