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Market Analysis – GIS

Right Customers. Right Locations.

CACI’s InSite helps you target the right customers in the right locations to maximise potential and minimise risk.

Whether you are looking to optimise your estate or expand into new locations in an omnichannel world, better understand your customers and how to market to them, or simply find more potential customers; InSite allows you to make better, more informed decisions.

InSite is a Geographic Information System (GIS) –bringing data, analysis, mapping and reporting seamlessly together. It allows you to analyse the geographic or catchment area for data such as expenditure or residential or worker population. InSite stands out from other GIS tools because it couples functionality with ease of use and is powered by CACI Data; the most granular, accurate and current consumer demographic, lifestyle, behavioural and spend data available.


InSite customers can access these valuable data sets, and have the ability to append data to their customer, location and performance data through one easy to use interface. Our industry-leading training and support will ensure that you can maximise the full benefit of the system from day one, and with InSite Everywhere, you can access all this from wherever you are online, using your tablet.
InSite’s most common uses include:

Generating Customer Insight:

  • Profiling the demographic and lifestyle characteristics of your customers to better understand who they are and how best to service their needs.
  • Understand who currently lives and works in and around your current and future locations, to determine a brand or service fit.
  • Understand the marketing channels your customers and targets commonly interact with and the message most likely to resonate.

Generating Location Insight:

  • Identify where your target customers live, work and spend their retail and leisure time to maximise performance of your current store network and reveal opportunities for site expansion.
  • ——Benchmark site potential against your existing estate. Determine the impact of your or competitor openings on performance. Analyse competitor battlegrounds for potential gaps or areas of overinvestment.
  • Evaluate and prioritise locations for expansion, both within and outside the UK, based on calculated market potential – supporting international business growth and investment strategies.
With unrivalled sector knowledge, our team of experts understand the challenges that your business faces and ensure that InSite effectively supports decision-making within any business – irrespective of sector or size. 
InSite is used across multiple sectors, including:
​​Whether you are looking to optimise your estate, to better understand customers, to rationalise your network, or an established business identifying new areas, InSite will allow you to make better, more informed decisions
But don’t take our word for it – see what our clients have to say.
“We selected CACI and InSite not only for its ease of use, in simple reporting as well as more complex analysis, but also because of CACI’s understanding of our market and our business.”
Director of Estate Strategy 
Mitchells & Butlers

"CACI’s local opportunity market potential models in InSIte have been used since 2006 to help us optimise our resource allocation by matching staff levels to local demand. We work with CACI to optimise our branch network in terms of locations, resource and how it fits in the developing omni-channel world."
Head of Branch Strategy

“Costco use InSite across Europe. It works seamlessly across countries and is robust and user friendly. It plays an important role in our expansion strategy, trade area analysis and customer insight. The CACI team always offer advice and best practises on getting the most out of the system, which is particularly beneficial."

Location Planning Analyst

“CACI and InSite are very beneficial to a number of key departments across our business. It is crucial in furthering our understanding of the demographic profile of our consumers and catchments and exploring where further development opportunity lies. It is also key in providing us with vital insight on the reach of our marketing campaigns.”

Senior Consumer Insight Manager 

Land Securities

“InSite has been critical to our network expansion plan. It provides us with the knowledge and confidence in our progression of our business portfolio.”
Research Analyst, Business Development
Care UK
“InSite has enabled us to take a more strategic approach to our retail expansion, allowing us to make decisions based on objectivity rather than subjectivity.”
Head of Retail and Trading
Cats Protection


To find out more about Geo-Marketing Software, Insite and our services, contact us.

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