#1 – TEST AND LEARN FOR A FOOTFALL APP EVOLUTION
Footfall can provide critical information for organisations. Not only does it show how peoples’ movements are changing over time, but it can also identify footfall growth which can have significant safety implications.
For one of our clients in the transport sector, an increase in footfall can indicate the need to alter floor layouts or even influence the design of future buildings.
While shift managers already recorded footfall information each day, they were using paper-based processes which were time consuming and highly inefficient – often preventing the managers from carrying out some of their other daily routines.
Working with our client’s dedicated digital innovation division, we helped to build an app that makes it quick and easy to upload footfall data and supporting documents. Through testing each version as we went and using what was learnt for the next iteration, we refined the app so that it became part of the shift managers workflows – even developing it to allow high-resolution photo evidence to be captured, giving far clearer context to the data that was being recorded.
Through this app, the data is now more easily accessible for senior executives. This means the information can be used to make more accurate decisions around public area design, while helping ensure compliance with health and safety legislation.