Convenience Clusters is a dataset that identifies the location, strength, nature and catchment of retail locations – from the smallest retail strips to distinct zones within major city centres. Using mobile data, it also provides insight into who is using the centre. They’re shown by Acorn type and the purpose of their visit and split by time of day, day of week, seasonality and speed of travel.
Detailed understand of your customer-facing locations
Convenience Clusters is a key dataset for understanding any location. It’s ideal whether you simply want to understand the geographical context, as a foundation for network strategy projects, analysis and modelling or for tailoring ranges, formats and marketing. Originally developed for convenience, this dataset is used extensively in our work with many sectors – from leisure to finance, out of home advertising to grocery.
Get the complete picture of the local retail landscape. With Convenience Clusters, you’ll gain insight into the function that different locations are serving, so you can develop your strategy then tailor your stores, ranges and local marketing activity. Invest in the best locations with confidence, knowing the exact nature of the opportunity and how best you can exploit the behaviours and preferences of the people who visit.