Customer Segmentation & Campaign Optimisation
The Challenge
One of the world’s leading beauty and cosmetics manufacturers wanted to better understand the key characteristics of customers for 3 of its brands and identify how their email programme could be optimised.
The Solution
CACI delivered; Customer Insight & Understanding: Consumer, Behavioural & Transactional analysis into different customer groups.
eCRM Optimisation: Using CACI’s eDiagnostic Tool to identify key areas where the brands could enhance their comms.
The Results
Core insights into customer groups revealed (purchase frequency, sequencing, identification)
Ranked list (by value) of core areas to address & programmes to implement (Top 5 presented in detail)
Presented insight and key learnings by using accessible, graphical and informative collateral
Further information
If you want to hear more about how CACI's Retail expertise can help you with your location strategy, get in contact now +44 (0)20 7602 6000
Customer Segmentation & Campaign Optimisation