Supporting media planning with consumer insight
The Challenge
Draft needed local and national insights into the location and behaviours of the customers that each of their clients was trying to connect with.
The Solution
InSite’s open GIS structure provides a vehicle for most datasets to be understood locally . Data can be loaded and analysed in minutes, target locations ranked and prioritised. For a recent client, InSite was used to identify control locations for a new communications strategy, that were not influenced by other branches.
The Results
InSite is used to support Draft FCB’s professional services on both a tactical level a strategic national level including product development, events planning and direct consumer campaigns
Further information
If you want to hear more about how CACI's InSite expertise can help you with your location strategy, get in contact now +44 (0)20 7602 6000
Supporting media planning with consumer insight