Location Planning :
+44 (0)20 7602 6000
CLARKS

Analysis of extensive estate across a variety of routes to market

The Challenge

Clarks' estate is extensive and they required analysis of it across a variety of routes to market. This included wholesale, retail, online as well as outlet stores in the UK, Europe and further afield.  The business is constantly seeking to optimise the portfolio through openings, closures, refurbishments and re-merchandising. In order to deliver the most profitable decisions, Clarks use the InSite tools and data for consistent in-house analysis.

The Solution

Clarks has used InSite to analyse and manage their UK portfolio and support their strategic market planning objectives since 1998. InSite gives a consistent and quantified view of the retail landscape and the store portfolio. It's used to benchmark the size and potential of any local market against store performance as well as to identify new locations with a high prevalence of key demographic targets.

The Results

CACI has built a long standing partnership with Clarks and understand the complexities of their business. InSite is seen as a vital part of Clarks’ location planning strategy not just for the UK but across the globe. InSite ensures that when Clarks invests in a location it has an accurate view of the size of its target demographic and footwear spend.

Further information

If you want to hear more about how CACI's Retail expertise can help you with your location strategy, get in contact now +44 (0)20 7602 6000

“CACI provides Clarks with tools, data and consultancy, crucial in making key investment decisions across Clarks’ global estate. Their extensive experience and understanding of a wide range of retail challenges allows Clarks to benefit from a complete consultancy service”

Louis Jones
International Location Planning Manager
UK Headquarters
Kensington

Kensington Village
Avonmore Road
London
W14 8TS View Kensington office map

 

InSite used to analyse and manage Clarks' extensive estate

CLARKS