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Case studies
Affinity Water

Modelling water demand with Acorn
Anglian Water

How Anglian Water moved beyond Excel for Forecasting success
Bookatable by Michelin

Enabling teams to operationalise Adobe Campaign
British Gas

How British Gas streamlined their forecasting
CHANNEL 4 - UEFA Women's EURO

Kicking off the UEFA Women’s EUROs with live action email
CHANNEL 4 - VALENTINE'S QUIZ

How Channel 4 cut through the Valentine's noise with an extraordinary email
Bayesian A/B testing for improved online performance reporting
eBay

Bayesian A/B testing for improved online performance reporting.
EDF Energy

How Data Science Powered 'Generation Electric' for EDF Energy
Using data driven customer insight to drive marketing
LV=

Using data driven customer insight to drive marketing
Nationwide

How CACI helped Nationwide win significant new business
NEC Group

Utilising CACI's experience in data and technology to deliver growth.
OneFamily

A TRUSTED DATA SCIENCE PARTNERSHIP GENERATING STRATEGIC AND TACTICAL CUSTOMER INSIGHT
Transforming the digital offering
Post Office

Transforming the digital offering.
Principality Building Society

Fresco segmentation helps shape the success of a targeted campaign for Principality’s new proposition First Home Steps
QVC - CUSTOMER SEGMENTATION

How CACI helped QVC improve engagement through customer segmentation
Scottish Water

Understanding Domestic Water Consumption with Acorn
The RSPB

Enhanced insight ensures relevant communications for RSPB supporters
The Times with CACI
The Times & The Sunday Times

How The Times moved beyond traditional CRM channels
Virgin Media: Annual Best Tariff Notification Regulation

Enabling Virgin Media to Implement Ofcom's Annual Best Tariff Notification Regulation
Strategic input allowed Vodafone to improve performance related to revenue KPIs
Vodafone

Strategic input allowed Vodafone to improve performance related to revenue KPIs.