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Perfecting Your Data Strategy

Thursday 23 April 2020 Data-Led Marketing


David Sealey's picture
By David Sealey

In the most recent interview of our Next Digital Decade series, our Director of Data Strategy, Ed Sewell, discusses the changes he’s witnessed during his career in data and the ways in which you can effectively gather insight from data to drive value for your business. Watch the full interview below.

Ed explores the main trends and challenges that have affected companies over the past decade and shares his top tip for building a successful data strategy – simply a strong foundation:

“Trends have changed but challenges remain the same; understanding what your data is, getting it prepared and ready, making sure it’s accurate and clean, and then bringing the organisation on board to really start leveraging it.”

He describes the three pillars to a beneficial data strategy and how it can be harnessed to drive value, improve customer experience and increase employee satisfaction and productivity.

He details how the third pillar has helped brands during this difficult time to pinpoint and prioritise their vulnerable customers to get the right treatment. Oversight of their data was crucial for adapting to these circumstances quickly.

Ed concludes by emphasising the importance of centring your strategy around your business goals with his Nine Principles for a Data Strategy acting as a useful guide to achieve your goals and ensure your customers are getting the right interactions at the right time.

If you would like to speak to one of our experts on how approach your data strategy in an effective way, then get in touch at

Catch up on The Next Digital Decade series

Missed the previous instalments of our Next Digital Decade Series? Catch up on the links below!

In part one, Faye Dinnen, Head of Digital Consulting at CACI, explores how Digital Marketing has evolved in the past 10 years and shares what she thinks  the next top trends in digital will be. 

Part two explored how you can make the most of your marketing technology stack, with CACI's Director of Managed Services, Jon Ede.

During part three, we heard from Gareth Ballard, VP Sales at Braze, who shared his views on how CMOs can drive the most value from their marketing throughout the next decade, what trends are driving marketing forward, and what trends marketers should leave behind. 

With so much data available to us now, creating a strategy for data driven marketing is essential to deliver value from your marketing. Ed Sewell, CACI's Director of Data Strategy, shares his tips on how you can effectively build your data strategy whilst exploring data trends and challenges that have impacted marketers over the past decade.

Perfecting Your Data Strategy