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PCG News Wrap Up 15th November 2019

Friday 15 November 2019 Data Insight & AnalyticsProperty DevelopmentRetail Consultancy

Laura Symes's picture
By Laura Symes

Here’s what the Property Consulting Group have been watching  this week…

 

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For this Christmas Advert edition of our News Wrap Up, we thought we would share some of our favourite Christmas Adverts of 2019 so far that have got us talking.

Click on the images to view the videos.

 

1. Sainsbury’s

Celebrating 150 Christmases since 1869, Sainsbury’s release ‘Nicholas The Sweep’ that includes their charitable deeds over the festive season. We kind of miss ‘plug boy’ from 2018…
 

2. TK Maxx

We have finally found a Christmas advert that doesn’t pull on our heartstrings, ‘Gift Different’ is a spirited ad encouraging shoppers to go off-piste and break the tedium of usual Christmas shopping.
 

3. Asda

Asda want to make Christmas extra special this year by showing that kindness can mount into something even more magical. Just watching this advert makes us feel like littler children getting excited for Christmas!

 

4. John Lewis

Arguably the most anticipated television advert of the whole year, John Lewis delivers yet again with a charming dragon named Edgar. Can someone please explain why am I tearing up? #ExcitableEdgar

 

5. Ikea

Deliberately going against the status quo, the Ikea Christmas advert shows furniture and homeware being shamed by their ornaments in a hilarious ad featuring grime rapper ‘D Double E’.

 

6. Amazon

The singing boxes are back and we are loving this feel-good advert by Amazon for their Let’s Smile Together campaign. Although we in PCG love a traditional brick-and-mortar store, we’re sure there will be some last minute Amazon orders on the cards…

 

7. Walkers

The queen of Christmas is back with our favourite toe-tapping song getting us all ready for Christmas, and reminding us to stock up on the snacks this festive season. (We definitely will!).

 

8. Boots

It makes us aggressively want to take a trip to Boots, which must mean this is a successful advert?! They have really gone for cultural commentary this year opposed to the soppy family loved story of last.

 

9. Selfridges

Watching this one, its easy to imagine we’re all this glamorous at Christmas time; the reality being mince pies on the sofa in your pyjamas.

 

10. Aldi

Aldi’s ad gets us singing along and even excited for the carrots on the table at Christmas dinner, who’d of thought?

 

11. Very

Another online retailer triumphs with this short but sweet clip that pulls on our heartstrings and reminds us of the importance of community at Christmas.

 

12. M&S

Watch this space for photos of PCG rocking their Christmas jumpers, though don’t raise your hopes for moves like these.

 

13. Argos

We all remember circling our wish list in ‘The Book of Dreams’ when we were younger, although we might not have wanted a drum kit then, we certainly do now. 

 

Keeping up to date with the latest news and emerging trends in the retail, residential and leisure sector is key to supporting the project work we do with our clients.

 

Get in touch if you would like to find out more, arrange a meeting or discuss any of this in more detail.

 

Receive this blog straight to your inbox every fortnight

 

Keeping up to date with the latest news and emerging trends in the retail, residential and leisure sector is key to supporting the project work we do with our clients. This means our team are constantly searching for relevant news stories, so we thought we would share some of the best ones we have been talking about recently with you.

PCG News Wrap Up 15th November 2019