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Managing or leading - which one is your authority?

Thursday 14 June 2018 Data Insight & Analytics

Stewart Eldridge's picture
By Stewart Eldridge

Last month’s LARIA annual conference in Chester talked about how local area intelligence shapes the place. The focus of CACI’s keynote was to talk about the use of blended local data in the past and present as well as offering thoughts on the future.

But what is Local? ‘Community’, ‘neighbourhood’ and ‘local services’ were some of the most popular answers submitted as part of a live poll, clearly demonstrating that not everyone thinks of local in the same way.

Irrespective of the definition of local, local area intelligence is an essential resource for today’s public-sector organisations. It doesn’t matter if that intelligence comes from open, administrative or commercially sourced data, what matters is how it is applied and used. Whilst the public sector collects a wealth of data that commercial organisations can only dream about, the pressing question remains ‘Is it being used efficiently and effectively?’. That kind of question can be answered by looking at whether local area intelligence is being used to simply tick a box, or if it actually informs and supports meaningful change?

For example, when an organisation conducts a residents’ or customer satisfaction survey, how is this intelligence used to shape policy, prioritise services, and deliver what the community needs? Of course, it’s great to know how many people are happy with the status quo, but what do we really know about those respondents who are disengaged, and what can be done to put a meaningful solution in place to change this?

Almost all public-sector organisations should have digital strategies in place with the key objective of encouraging residents to engage and transact online. The obvious outcome of adopting this approach means that savings can be made as residents begin to make better use of online services. However, whilst this is great if you’re digitally connected, what about those who are not, such as the elderly and other offline groups? To avoid digital exclusion and isolation it is essential to understand both online and offline communities, as this affects and influences how services should be developed to meet the needs of different groups within the community

To put the above into context, a Manager does the right thing, whereas a Leader does things right. So, a Manager does what is necessary according to legislation, whereas a Leader takes intelligence to help encourage actionable effective change.

Is your local authority Managing intelligence or Leading with intelligence?

 

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Last month’s LARIA annual conference in Chester spoke about how local area intelligence shapes the place. The focus of CACI’s keynote was to talk about the use of blended local data in the past and present as well as offering thoughts on the future.

Managing or leading - which one is your authority?