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Identifying and Supporting the New Vulnerable

Tuesday 30 June 2020 Data Insight & Analytics

Phil Woolley's picture
By Phil Woolley

Introduction

Covid-19 has had significant health, social, and financial impacts across the country and there is clear evidence that the primary impacts have been felt hardest by the most vulnerable.

Housing associations, local authorities and charities have stepped up to support the most vulnerable in their communities.  Data has been playing a valuable role in helping to pinpoint those with the greatest short-term needs.  We have been delighted by the uptake of our free data offer to support them in providing this on the ground assistance.

Whilst we were all initially playing catch-up trying to understand the virus, we could relatively quickly spot those who were most in need of short-term support. CACI data is playing its part in providing a detailed understanding of vulnerability in our communities and where to find those most in need.

We must now address the secondary impacts of the pandemic, which are likely to affect individuals and organisations for the longer term.  Many of our clients are asking about how to best utilise data to identify and support the new vulnerable.

 

Who are the New Vulnerable?

These are the individuals that, pre-Covid, were getting-by but, due to the personal, economic or psychological impacts of coronavirus, are now struggling to support themselves and their family. 

As a society we need to be prepared to support these groups, and with the same compassion, as those that faced the primary impacts. 

The challenges are identifying these individuals and households and understanding how many people are impacted.  The size of the challenge will also be much dependant on government policy and funding availability, which is still being shaped. 

Using data effectively we can start to predict, monitor and act to meet the needs of the new vulnerable.

Figure 1 illustrates that we can already start to see that the long-term impacts of Covid-19 are not going to be spread equally.

 

Figure 1 – Selected Impacts of Covid-19 on Acorn Group


Source: CACI, Acorn / ResearchBods

 

The chart shows that the Acorn demographic groups that were already most financially vulnerable (to the right of the chart) are more likely to have lost their job or been furloughed since the lockdown, based on our survey at the start of May. 

So, it could be that to find and support the new vulnerable, you need to redouble your efforts with those that were already on your radar and then simply spread the net wider to support those sharing similar characteristics that were previously coping, but cannot cope with the new pressures.

Data can also be used to test different scenarios to predict who will need your support moving forward, and how it might impact your services. 

An example from the social housing sector is shown in Figure 2.  This shows the areas of the country that CACI flagged, prior to Covid-19, as facing housing vulnerability, based on our PayCheck Disposable Income model.  The wards shaded red are areas with high levels of private rental and with the lowest level of affordable income once local market rents have been paid.

 

Figure 2 – Remaining Income after Private Rent (Red shaded areas are the most vulnerable)

Source: CACI, PayCheck Disposable Income Model

 

Are these the new vulnerable?  Will these be the areas in need of increased social housing if the secondary impacts of Covid-19 mean that residents can no longer pay the local market rents? 

Will the spike of “City Sophisticates” losing their job (shown in Figure 1) create a new group requiring housing support, or result in a fall in private or market rental income that in turn supports social occupiers? 

Your businesses and organisations will have access to a wealth of data about your customers that can help you monitor and act as we move through the stages of the pandemic.  Combining these insights with wider market data will enhance your understanding of their needs and help you to identify those with similar characteristics that may also need priority support as well as in planning and mitigating risk to your organisation.

 

To find out more about the new vulnerable groups and explore all the powerfull Location Intelligence datasets please visit CACIData.com

 

                                                                                                  

 

Covid-19 has had significant health, social, and financial impacts across the country and there is clear evidence that the primary impacts have been felt hardest by the most vulnerable. Many of our clients are asking about how to best utilise data to identify and support these individuals and their communities.

Identifying and Supporting the New Vulnerable