Lloyds Bank knows its customers want to be treated as individuals, and is keen to deliver the kind of personalised service they want. Intelligent segmentation is helping the bank do that.
Lloyds Banking Group’s aim is to be the Best Bank for Customers. To help the bank achieve this they want to understand their customers in a holistic way. However, when identifying segments there isn’t one single approach that can do everything and it’s important to understand the limitations of each.
Enter Fresco, CACI’s industry-leading financial services segmentation, which categorises consumers into 12 segments, 45 sub-segments and 134 micro segments.

Caption: Fresco gives Lloyds Banking Group an external lens on its customers.
Socialising the segmentation
One size does not fit all
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