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Good Retail Centres Create an Engaging Space for Their Customers

Thursday 8 November 2018 Data Insight & AnalyticsProperty DevelopmentRetail Consultancy

Alex McCulloch's picture
By Alex McCulloch

The performance of a centre is a function of how customers perceive it. Shopper behaviour is influenced less by the centre type (Retail Park vs. High Street vs. Mall) and more by the occupier mix, environment, what the centre offers the shopper and how it is positioned. 

A centre that is well aligned to its demographics and presents an engaging pleasant environment typically trades better than one that is more generic. Different demographic groups have different shopping habits. less affluent shoppers are more loyal, allowing retailers to secure a greater share of an, albeit smaller, wallet. More affluent shoppers have greater spend potential but also visit more centres, meaning there is greater competition for their larger spend; you capture a smaller share of a larger wallet.

Download the full Retail Landscape 2018 report to find out more.
 

Key Stats:

Shoppers who use catering spend 51% more on retail than those who don’t

Centres with a 5/5 cleanliness rating attract 36% more spend than those that score 1-3

Affluent older families visit 14 shopping locations regularly, and have higher spend, lower loyalty and good catering engagement

Retail Landscape

The performance of a centre is a function of how customers perceive it.

Good Retail Centres Create an Engaging Space for Their Customers